A website is an indispensable resource for any business that can do many things, such as bring in revenue and easier promotion for products or services. Because of this, all companies strive to have a functional and aesthetically pleasing website, which can only be achieved with proper web design.
A website's design is meant to make things easier for users. Since web design encompasses everything from the layout of a website to the colors and fonts used, all aspects of the design must be considered when creating a website. However, a website's design can only last long because times change, meaning companies must bend to these changes to be a step ahead of the competition. Despite this, few people know when to change their website's design, so we'll discuss them in this article. These include:
#1 – Slow Loading Time
If a website takes more than three seconds to load, it will likely lose visitors as users close the page. This is because people don't have the patience to wait for a website to load, especially when many other websites load quickly. A website's loading time is crucial because it represents how quickly users can access your website. If a website takes too long to load, users will be put off and leave the site, which can mean a loss of revenue.
#2 – Low Search Engine Rankings
Search engines rank websites on search engine results pages (SERPs) depending on several factors, including web design. Since poorly-designed websites are less likely to be visited by users, they are also less likely to be ranked highly by search engines. This means that a website with a poor design will have a lower chance of being seen by users, leading to a loss of traffic and revenue.
#3 – High Bounce Rates
Bounce rates refer to when users visit a website and leave without interacting with any other pages on the site. This usually happens when users cannot find what they are looking for on the website or if the website is not relevant to their needs. A high bounce rate indicates that a website is not designed well, leading to losing potential customers.
#4 – Outdated Coding
Coding is the process of writing computer programs. Websites need up-to-date coding to be compatible with new technologies and devices. Outdated coding can lead to a website not working correctly or not being compatible with new devices.
For this reason, coding must be updated regularly because it can be used to create new website features or improve existing features' functionality. By keeping your website's coding up-to-date, you can ensure that your website will continue to work correctly and be compatible with new technologies.
#5 – Mobile Incompatibility
Nowadays, you won't find anyone who doesn't own a smartphone, meaning mobile phones are now one of the most popular devices for accessing the internet.
However, not all websites are mobile-friendly, leading to a poor user experience when viewing a website on a mobile device. This is because mobile devices have smaller screens and different resolutions than desktop computers, so a website that is not designed for mobile devices will often look distorted or difficult to navigate.
To avoid this, your website must be compatible with all devices, including mobile phones. This can be done by using responsive design, a web design that automatically adjusts to fit any screen size.
#6 – Security Issues
Security is always a concern for websites, and the slightest security error can result in your site being hacked or taken down. This is why it’s vital to ensure that your website is secure and that all your data is backed up.
There are several ways to secure your website, including a secure server, a secure socket layer (SSL), and a firewall. You should also ensure that your website is regularly backed up so that you can restore it if it is hacked or taken down.
A website's design is a valuable factor that determines its success. A well-designed website will be easy to navigate, visually appealing, and informative, so users can find the information they are looking for quickly and easily. A website can be a valuable tool for businesses and individuals alike if a website is appropriately designed.
Distinct provides top-quality services for web design in Indiana. We understand the needs of businesses, so we develop comprehensive solutions to develop aesthetically pleasing and functional websites, all for fair prices. Simply go to our website to schedule an appointment!