Vincent Aguirre

Over the last decade, as founder and President of Distinct, Vince has worked with over 400 small businesses and nonprofits. He holds a Bachelor’s Degree in Computer Science from DePauw University and is an MBA candidate with Quantic School of Business and Technology. He brings a passion for listening to client needs, understanding their challenges, and developing creative solutions that help them grow. Vince has worked with organizations of all sizes from solopreneurs to companies with 400+ employees and ranging from pre-revenue to 40M+/year in revenue. Vince is a proud son of Chicago's South Side and currently resides in Greencastle Indiana with his wife Shelby and son Xavier.

Why Small Town Businesses Need Big City Digital Strategies (And How to Get Them)

There’s a persistent myth that needs to die: the idea that small town businesses don’t need sophisticated digital marketing, professional web design, or high-quality videography. We’re just a local shop. Everyone already knows us. That fancy stuff is for big city companies. Sound familiar? Here’s the truth—that thinking is costing small town businesses customers, revenue, […]

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Why Small Towns Need Big Digital Presence: Web Design, Marketing & Videography for Small Business Success

How local businesses in small communities can leverage digital tools to compete, connect, and thrive There’s something special about small town business. The hardware store owner who knows your name. The café where they remember your order. The family shop that’s been on Main Street for three generations. These businesses are the heartbeat of their

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Why Small Town Businesses Need Big City Digital Strategies: Web Design, Marketing & Video That Works

There’s a persistent myth in the digital marketing world that goes something like this: sophisticated web design, strategic marketing, and professional videography are really only necessary for businesses in major metropolitan areas. Small town businesses, the thinking goes, can get by with a basic website, a Facebook page, and word of mouth. This myth is

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Why Small Town Businesses Need Big-Time Digital Presence: Web Design, Marketing & Videography for Local Success

There’s something special about small town businesses. The hardware store where the owner knows your name and your grandfather’s name. The family restaurant that’s been serving the same legendary pie recipe for three generations. The boutique on Main Street where the shopkeeper remembers what you bought last Christmas and suggests the perfect complement this year.

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Why Small Town Businesses Need Big-Time Digital Strategies: Web Design, Marketing & Videography That Works

There’s something special about small town businesses. The hardware store where the owner knows your name and remembers that you’re working on that deck project. The bakery that still uses grandma’s recipes. The family law firm that’s served three generations. The local gym where everyone waves hello. These businesses are the heartbeat of their communities.

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Why Small Town Businesses Need Big-City Marketing (And How to Get It)

There’s something special about doing business in a small town. Your customers aren’t just transactions — they’re neighbors. The person buying coffee at your café might be the same person you see at Friday night football games. The family hiring you for a home renovation project probably goes to church with your aunt. Small town

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Why Small Town Businesses Need Big-Time Digital Marketing: Web Design, Videography & More

Your zip code shouldn’t limit your potential — here’s how small town businesses can compete with anyone, anywhere There’s something special about small town businesses. The hardware store where they still know your name. The bakery that’s been using the same family recipes for three generations. The boutique owner who texts you when something arrives

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Why Small Town Businesses Need Big City Digital Marketing (And How to Get It)

Your community knows you’re great. Here’s how to make sure everyone else does too. There’s something special about doing business in a small town. Your customers aren’t just customers — they’re neighbors. The people who walk through your door are the same people you see at Friday night football games, community fundraisers, and Sunday morning

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Why Small Town Businesses Need Big-Time Digital Marketing: Web Design, Video & Strategy That Works

Just because your business is in a small town doesn’t mean your marketing should think small. There’s something special about small town businesses. The hardware store where the owner knows your name and your project history. The bakery that remembers your usual order. The boutique that sets aside items they know you’ll love. The service

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Small Town Small Business Marketing: Web Design & Videography Strategies That Work

The Small Town Advantage: Why Local Businesses Have More Marketing Power Than They Realize How web design, videography, and smart marketing strategies help small town businesses compete—and win There’s a persistent myth in the business world that needs to die: the idea that small town small businesses can’t compete with their big-city counterparts. It’s simply

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