What to Know About Marketing Strategies Impacting Web Design

When planning an integrated marketing plan for your brand, the right combination of web design, online advertising, and social messaging can improve your presence and marketing significantly. The layout, color, and other critical elements of these digital tools work together with other elements to significantly improve online marketing campaigns.

A brand website that's high-quality is an integral component of effective digital marketing strategies. This has led standards of consumers for web design to rise considerably. As a 2019 Gartner report reveals: “For B2B buyers, the information that plays a significant role in purchasing decision is mostly from online sources.” 

No matter what industry your business is in, website that is up to date and informative, as well as goes beyond aesthetics, builds trust with potential clients, and helps you acquire and convert customers.

Digital Marketing Is Vital

The internet is a powerful tool for businesses, and a well-crafted website can benefit a business in a number of ways. A good example is the way it can increase sales and generate leads. When a website is actually doing its job, it is essentially a campaign in itself that helps push the brand forward.

When it comes to marketing initiatives, it’s easy to track a website: that makes it ideal for understanding consumer behavior and learning what will catch customers’ eyes or sway them to buy products. But how do you use this information to improve your site?

Read on to learn more about marketing strategies and the way they impact website design.

Differentiation Is Key

In order to differentiate your business, it is important to have a website that looks professional. If your website uses a template or is poorly designed, visitors will have a negative experience and will not want to come back. A custom website that tells a story and uses compelling visuals can help your business stand out and be remembered. 

Search Engine Optimization (SEO)

SEO is a method of optimizing websites to achieve higher search rankings in the search engine results pages of search engines such as Google, Bing, and Yahoo. This is typically achieved by using specific keywords in various places of the website such as the title, tags, headings and body text, which are analyzed by search engines that assign relevance to your pages.

Best SEO practices include researching which types of keywords and links to use, updating these keywords and links to maintain relevance and positioning, and engaging in backlinking. 

User Experience

When a visitor clicks a web link, they follow a path that navigates the website from page to page. Designing a process that inspires engagement, exploration and interaction can create an interaction with the brand that impacts the bottom line. Overall brand objectives also get impacted.

A company’s brand is essential to its success, and users are increasingly looking for a website experience that reflects the brand’s service level, vision and perspective. As a result, websites must ensure that users enjoy the ideal user experience by implementing strategic plans. This includes A/B testing and user testing, which are both vital for a website to succeed.


Web design is a crucial part when it comes to website success. Digital marketing is essentially the cornerstone of many campaigns nowadays. Key strategies include SEO, differentiation and placing importance on the user experience.

Need assistance with web design in Indiana? Contact Distinct today! We’re a local web design company that serves small businesses in Indiana through building high-quality, affordable websites with unlimited support.

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