2024

The Power of Video: Why Small Businesses Should Invest in Professional Videography for Long-Form and Short-Form Content 

In the digital age, where content is king, small businesses often find themselves at a crossroads, trying to decide the best strategies to enhance visibility, engage with their audience, and ultimately, drive sales. Video content has emerged as one of the most effective tools in a marketer’s toolkit. However, the question remains: Should small businesses […]

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Turning Passion into Purpose: Kayla Brennan’s Journey with Afterglow Aesthetics

Small businesses are built on passion, resilience, and the drive to make a difference. Kayla Brennan, owner of Afterglow Aesthetics in Greencastle, Indiana, is a shining example of how dedication and a desire to help others can transform into a thriving business. Her journey from bedside nursing to entrepreneurship is one of perseverance, innovation, and

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Expanding Horizons – Supporting and Learning in Our Local Business Community

Small Businesses Adapting, Thriving, and Expanding Despite Challenges In every community, small businesses are the heart and soul of economic growth and local connection. While downtown construction might present obstacles, local businesses are finding innovative ways to stay accessible and continue to serve their loyal customers. Navigating Downtown Construction: Businesses Are Still Open! Despite the

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Small Business Growth and Community Impact

From Passion to Entrepreneurship: A Story of Growth and Giving Back Small businesses don’t just serve communities—they build them. For Britt Overshiner, owner of Brit’s Blooming Boutique in Greencastle, Indiana, her journey into entrepreneurship wasn’t just about opening a store; it was about creating a space that fosters growth, supports local vendors, and gives back to the

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Unlocking Video Marketing Success – Simple Strategies for Every Business

Why Video Marketing is Essential for Your Business In today’s digital world, video marketing is no longer an option—it’s a necessity. But the good news? You don’t need a fancy camera or high-level editing skills to make an impact. All you need is your phone and the willingness to start. In a recent talk, we explored why

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