The most crucial digital channel for any company to use is its website. It serves as your organization's central information hub and is where supporters frequently look for news and updates. You need an aesthetically pleasing, informative, and user-friendly website to build relationships with these supporters.
However, there is a lot that goes into website design. The process of starting a website can be quite a challenge, especially for nonprofits primarily because business websites and nonprofit sites have their differences.
To save you the hassle, here are a few things to keep in mind when designing your nonprofit website:
1. Keep It Simple
When creating a website for your nonprofit, keeping it simple is vital. You want to ensure that your site is easy to navigate and understand so potential donors can easily find the information they need. Remember that potential donors are busy people and may not have much time to spend on your website.
Less is more when designing a website for your nonprofit. You don't want to overwhelm visitors with too much information or clutter your site with too many graphics. Keep it clean and straightforward so visitors can easily find what they need and donate to your cause.
2. Connect It With Your Social Media
Engage all of your social media followers. Make it easy for visitors to your website to access your Twitter, Facebook, and other social media accounts. Adding social networking buttons to your website may enhance exposure and interaction.
3. Highlight Your Mission and Programs
You must be working toward a goal or mission. Make your objective clear on your website so that supporters understand it. Are you a group that supports a person's right to an education? Include student testimonials and pictures. Do you support animal welfare? Bring out the cute animal pictures.
The purpose is not to impose your objective on first-time site users but to ensure that your company's brand and identity are apparent to them.
4. Optimize for Search Engines
When you design a website for your nonprofit, it is essential to optimize for search engines. This means including the relevant keywords in your content so that people can easily find your site when searching for information on the internet.
Use effective keyword research to find the right keywords to target. There are several tools available online that can help you with this process. Once you have found the right keywords, include them in your content naturally.
5. Make It Mobile-Friendly
People are using their phones more than ever to access the internet, and if your nonprofit's website is not designed with that in mind, you could be missing out on a big chunk of your potential audience.
Making your site mobile-friendly doesn't have to be complicated or expensive. There are a few simple changes you can make to ensure that your site is accessible and easy for everyone.
Conclusion
When designing a website for your nonprofit, there are a few things you need to keep in mind. Ensure it is easy to navigate, informative, and engaging. In addition, optimize your site for search engines so that people can easily find it when looking for information on the internet.
Do you need high-quality, affordable web design for your nonprofit with unlimited support and updates? Then, look no further than Distinct! Our website experts in Indiana understand the importance of a well-designed website for nonprofits. Contact us today to learn more!
