When you create a website, you need to have the right domain name to match your business. After all, it is one of the first things you need to decide on when building a site. While choosing a domain name sounds easy, it can make or break your website. Think of your domain as the foundation of your website. It is the first thing people would remember from your site, which sets you apart from other companies.
Here are some of the ways a good domain name can benefit your business:
- Positive Brand Recognition: Having the right domain name gives you instant credibility and builds trust with your customers. Think about it, a domain name like “yourdomain.com” is much more memorable and easily understood.
- Increased Site Traffic: A memorable domain that fits your business helps with site traffic. The more unique your domain name is, the more people will remember it, and it will be easier for them to find you.
How to Choose the Best Domain for Your Site
Choose the Brandable Domain
The best domains are the brandable ones. Think of a brand as a recognizable word or phrase associated with a product or service. The goal of a domain name is to get people to remember your brand.
If you have a catchy phrase in mind for your business, try it out for your domain name. You can also brainstorm domain names related to your target audience's interests and hobbies.
Keep It Short and Sweet
The shorter the domain, the easier it is for people to remember. Keep it simple and interesting while still capturing the essence of your brand.
Keywords make your domain name searchable. If you want to be found due to search engine results, make sure that you choose a keyword related to your business. A word that is specific to your industry will give you more targeted traffic and will help to get you people that are looking for your services.
Choose Your Own Extension
If you want to add a bit of personality to your new domain, go ahead and choose the extension that you want. Don't worry about what is vernacularly used by other businesses when you are selecting your domain extension. For example, you could use “yourdomain.org” instead of “yourdomain.com” if it reflects your business.
Avoid Using Hyphens and Numbers
Although hyphens and numbers can be used in your website's domain, it is not considered an ideal practice. First, it is much easier to type a domain without the hyphen or number. These extra details make it harder for people to remember your chosen domain name.
When trying to create a website, you need to make sure that you have the right domain name. Having the right domain can help you get found online, make sure that you are getting targeted traffic, and help to build your brand. If you already have a domain that you would like to keep, you can still change the servers and web hosting to get better performance and make your site more secure.
Suppose you need help from website experts in Indiana. In that case, Distinct is a local web design company that could not only create an affordable and high-quality website but also ensure it builds traffic and your brand. Connect with us today!