Use Professional Email Addresses (e.g., name@organization.org) Rather Than Free Services

Why Professional Email Addresses Matter
Your email address is often the first impression someone has of your organization. Using a professional email address (e.g., name@organization.org) instead of a free service (e.g., name@gmail.com) enhances credibility and fosters trust.

Benefits of Professional Email Addresses

  • Credibility: Demonstrates that your nonprofit is established and legitimate.
  • Brand Consistency: Reinforces your organization’s name in every email.
  • Security: Offers better protection compared to free email services.

How to Set Up a Professional Email

  1. Register a Domain: Purchase your organization’s domain name from providers like GoDaddy or Namecheap.
  2. Choose an Email Hosting Service: Options like Google Workspace, Microsoft 365, or Zoho Mail are secure and user-friendly.
  3. Create Accounts for Your Team: Set up personalized addresses for staff (e.g., john@organization.org).

Investing in professional email addresses is a small step with a significant impact on your nonprofit’s reputation.