Isn't search engine optimization (SEO) a term in the corporate world? Did you realize that SEO is just as crucial for small, local companies as it is for large corporations?
Search engine optimization can assist a small business get its foot into the door of the online world. Even though SEO is not an inexpensive endeavor, it is a wise investment in today's business world. To understand how SEO might be necessary for small businesses, learn how SEO can help them grow.
In this blog, we’ll help you understand what SEO is and why is it important to small businesses.
What is Search Engine Optimization (SEO)?
SEO is a way to improve your website's rating on a search engine's results page. The search engine's algorithm considers several factors when determining your ranking.
These factors include your domain name, the text on your page, and the links on your page. It may also have your social media profiles and your website's popularity.
Why is SEO Important in Small Business Websites?
The website traffic will likely consist of individuals looking for your services or products. The primary goal of quality SEO is to make a company's website visible for the terms that its target audience would type into a search engine. It achieves this in several ways we'll list down below.
1. Increases Website Traffic
Every day, search engines receive thousands of searches. The results of these searches are websites containing the keywords in the search query. To put it simply, If your business website has a high search ranking, it can earn more traffic.
The website traffic will likely consist of individuals looking for your services or products. The ultimate purpose of SEO is to make a company's website visible for the terms that its target audience would type into a search engine.
2. Builds Brand Awareness
The other benefit of SEO and having a website where you get more traffic is building brand awareness. Your website can be how you grow your brand recognition. Brand recognition can help you gain more potential customers for your business.
If you have a limited budget for marketing and advertising, your website can be the best way to spread your brand awareness. If your target audience looks for your services or product, they are more likely to think of you than other businesses.
Additionally, when your business is in front of your targeted audience, it increases brand recognition. When consumers are looking for your business online, they will have an easier time finding you.
3. Increases Your Google Ranking
Google is one of the most popular internet search engines. However, Google is also the most competitive search engine. Because there is a lot of competition on Google, your website needs something to set it apart.
With SEO, your business can stand out through high search rankings. Higher search rankings on Google will help your business website become more visible to your target audience.
If you are searching for an affordable way to promote your business and increase visibility, consider investing in SEO. This will increase your website traffic and brand awareness. Then, the increased traffic and brand awareness will grow your business's Google ranking.
Do you want your business to be known in local marketing? Distinct is here to help! We're enthusiastic about creating a site design that converts visitors into buyers by emphasizing a clear call to action, search engine optimization, above-the-fold content, and automated systems. Schedule a call to meet our team now!