Knowing what to include on your website can be quite complicated. On the one hand, you do not want to overdo it with the elements you include. On the other hand, you do not want to leave your website looking barren. So, how do you ensure your website has all the elements it needs to be functional and aesthetically pleasing without going overboard or putting too little in it? It all starts by knowing what your website needs and what it doesn't!
Today, we want to share with you a couple of key elements you should include in your website to make it effective:
1. Include A User-Friendly Design
Your website design is the first thing visitors will notice about your website—and if they aren't pleased with it, they will not want to stick around and see what is in it for them. A good design will also tell visitors how you want them to interact with your website. If you want to create a sleek and user-friendly website design, then be sure to check out eWeb Solutions' Web Design services.
2. Implement A Call To Action
A good call to action encourages visitors to take a specific action. It can be something as simple as a click on a button or as complicated as sending an email. Either way, you should encourage visitors to take the next step and continue on with their journey to your website.
3. Utilize A Unique Selling Proposition
Your unique selling proposition is what your business is all about. What sets you apart from the competition? What is it that makes your business stand out? What value do you bring to the table? Be sure to tell your visitors all of this in an easily understandable way!
4. Use High-Quality Photos
Photos are a great way to show your visitors what your products or services actually look like. What is the point of having a product you can't actually see? That's just silly, is it not?
5. Offer Social Media Buttons
Social media is a great way for you to connect with your visitors and potential customers on a more personal level. Having social media buttons on your website allows your visitors to quickly and easily share your content on their social media pages.
6. Share Product Information
Why couldn't you? Product information is very important for your website. It shows potential customers what you have to offer and what specific value you bring to the product or service you are offering.
7. Have A Blog
A blog is a great way to add some personality to your website and to show your visitors that you are actively engaged in what you do. It is also a great way to offer visitors additional information and further information so they can make more informed decisions.
Conclusion
All of the above elements are great to have on your website. However, remember, you do not need to include all seven things on your website. You only need the things that make sense for your business. For instance, if you aren't selling any products, then it wouldn't make sense to share product information, right? All in all, decide what's needed on your website that your users will find incredibly useful, and be sure to include them. As for the wants or just nice-to-have, don't overdo it. Less is more, and a simple design is the way to go!
Distinct is a local web design company that offers web design in Indiana. If you are looking for web design help for your small business to maximize your online presence and reach, work with us today!
