Digital Marketing 101: The Target Audience
What is a target audience, and how can it help you grow your business? Follow along to learn the basics of this important digital marketing concept.
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Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.
Foreign Targeting of Veterans And Disinformation
The digital age has brought massive changes to how information is used, and consumed. Earlier, we devoted an entire article to examining the power of information in a digital age, and how businesses can learn from the 2016 elections how to digitally and ethically use information to their marketing advantage.
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Why You Should Use Local Marketing For Your Small Business
Small businesses are the backbones of their communities. Consider the following statistics: Small businesses employ 47.5 percent of the entire U.S. workforce, according to a JPMorgan study.
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Glossary of Web Analytics Terms
Understanding how your digital marketing campaign is working and, in particular, how your website is working is important if you are going to maximize their impact. The terms you encounter when dealing with website analytics, however, may be unfamiliar. You may find yourself lost in a sea of web design terms, but we have your
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