If you have looked into digital marketing, you have probably heard of Google AdWords. This pay-per-click advertising method allows you to pay for ads that appear at the top of the search results for the keywords that you specify.
As a small business, you have to be a little bit selfish. Creating incredible products and services for your clients should also mean earning some nice profits for yourself. You can’t keep your customers happy if you can’t even keep the proverbial (or literal) lights on, right?
So you have started up a Google AdWords campaign. Congratulations! Your business is on the way to enjoying greater online visibility without spending exorbitant marketing dollars.
A sound digital marketing campaign uses a number of strategies to get your business in front of potential customers. Social media marketing, search engine optimization, Google Ads, and more, all work together to create a powerful online presence. At the heart of every single one of these digital marketing strategies is content. The material you
If you have decided to create a Google AdWords campaign for your small business, then you have taken the first step toward obtaining affordable, and effective, online exposure for your company. If you haven’t already, consider hiring a Google Partner (like Distinct Web Design) to help you make the most out of your campaign and
Distinct Web Design is pleased to announce that we have become a Google Partner. Besides a cool looking badge on our website, what does that mean for you? There is a whole slew of advantages you receive when you choose to work with a Google Partner. Here are just some of them.
A digital marketing campaign is an exciting opportunity to build a strong online presence for your business. You can reach your target audiences right where they spend much of their time: Online. It also gives you access to a wide array of information about both your strategies and your audiences.
Digital marketing is a bit of a broad term. It refers to a whole group of strategies, all of which take place online (thus the name “digital”). Search engine optimization, website creation, blog writing, landing page development, Google AdWords campaigning, social media marketing, and more all fall under the umbrella of digital marketing.
By: Kayla Riemensperger
One of the Google Ads strategies you will hear about often is to segment your audience. Segmentation in this context means to divide your audience into categories based on the information you have about them.
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