Improve User Experience with Website Support
Creating a positive experience on your website is an important element in keeping visitors engaged with your brand. Since 88 percent of visitors will not return if they have a bad experience on your site, keeping visitors happy is key to keeping your website profitable.
Creating a user-friendly website from the get go is a good start. To keep your website engaging and easy to use over the long term, however, you need ongoing website support.
Here is a look at some of the ways in which professional website support can improve the user experience for your website visitors.
Website support improves uptime.
Error messages are conversion killers. In one survey of small and medium size businesses (SMBs), more than 50 percent of respondents reported a cost of $10,000 or more for every hour of downtime. That kind of lost money can sink your business quickly.
In addition, consumers don't trust businesses they can't easily access. Downtime might not just cost you a sale. It could lose you a customer permanently.
Website support can help not just by repairing downtime but by preventing it in the first place. Regular evaluation of your site for broken links, hosting of your site on reliable servers, and careful implementation of appropriate updates and security measures can prevent problems before they start.
With more uptime, your website becomes more reliable and more trustworthy for website visitors and that translates into happier customers and more sales.
Website support improves site speed.
Slow load times can also kill conversions, in a very measurable way. Every second you can shave off your load time improves your conversion rate by 2%.
Clearly, if you want to maximize your website's performance, you need to maximize your load speed. Professional web maintenance can help. Many of the routine tasks your web support company performs contribute to faster load times. Plus, these professionals can take specific steps to improve load times if your site begins to slow down.
Here are a few of the speed-improving tasks your website support team can perform:
- Monitoring website performance
- Optimizing images
- Streamlining your content management
- Creating clutter-free coding
- Evaluating and maintaining high-quality plug ins and add ons
With fast load times, your website will make it easier and more pleasant for visitors to explore and engage with your business.
Website support keeps your website modern.
Web design trends change frequently. A website that is cutting edge today may be outdated in just a couple of years. New technologies and functionalities can also improve user experience and make it easier for visitors to navigate your site.
Unless you have professional website maintenance services, however, you may miss out on these updates. Leaving your site unattended for too long can affect its ability to deliver the experience that users expect from a modern site.
Even something as simple as the images you use can create an up-to-date, or outdated, impression of your business. For example, forgetting to change the images on your site from winter to spring, or failing to remove a past event from your calendar can negatively impact your visitors' impression of your business.
Make it easy and fun to navigate your site with website maintenance that keeps every detail of your website up to date, from basic functionality to the images you use and the events and content you feature.
Website support maintains site security.
Arguably the most important element of your website is not its beautiful images or compelling content. It is your site's ability to protect sensitive information.
Site security is paramount if you hope to win, and maintain, the trust of your customers. They understand how serious it can be to give their personal data to the wrong entity. If you want them to trust you with their information, you need to demonstrate your ability to keep their data safe.
However, maintaining site security is not as easy as setting up your website and letting it run alone.
You need to consistently perform tasks, such as the following:
- Update plugins and templates
- Replace defunct plugins with secure ones.
- Maintain secure passwords
- Obtain SSL certification
- Update software
- Implement anti-virus programs
- Detect and respond to hacking threats
You may not have the time or expertise to perform these tasks, but your website maintenance team does. Let them create a website that is consistently secure and reassuring for your website visitors.
Once you create a compelling and beautiful website, you want to keep it that way. You want every visitor to your website to feel comfortable, navigate easily, and engage naturally with your brand.
Achieve this kind of ideal user experience with professional website support and
maintenance services. You don't always have time to work on your website, but your web support personnel will.
Let them handle the routine tasks that improve uptime, improve site speed, keep your site modern, and maintain site security. Here at Distinct, we don't just create beautiful websites. We support them, too, with ongoing maintenance that keeps your website running smoothly. Contact us today to find out how we can help you!
