Hiring a web design company is a smart move for many small businesses. Getting help with your web design and digital marketing can actually save you money, and it lets you focus on running the amazing business that you are featuring on your website. You can also be prepared with our Glossary of Web Analytics Terms.
When it comes time to hire that web design company, they are probably going to ask you lots of questions about your business, your target audience, your goals, and more. Before you dive into the project, though, make sure to ask a few questions of your own. The answers to the following questions will help ensure you are hiring the right web design partner for your project.
What similar projects have you done in my industry?
Experience is great, and your web design company should have plenty of it. However, before you hire a web design company, you want to make sure their experience is relevant to your industry. A company with 10 years of experience in designing websites in the legal field probably can't offer you much assistance in the arts field, for example.
Look instead for a web design company that has completed similar projects to yours in your field. Need a complete website redesign for your floral business? Want a custom website for your insurance company? Need some landing pages for your clothing store? Make sure your web design company has dealt with it all before. By doing so, you ensure that your web design partner understands your needs and how to meet them.
What services do you offer?
While the creation of a website is a good first step, chances are that you will need more than that in the long run. A digital marketing campaign can help you boost your online presence and drive traffic to your website. A search engine optimization campaign can improve your visibility in the search results. Regular maintenance can keep your website running smoothly.
When you hire a web design company, you have the opportunity to find one that offers you all of those services. Finding a company that can offer you a wide range of services allows you to build a rich marketing campaign that drives traffic and conversions on your website. Plus, you can get all the help you need in one location, which is really convenient and potentially less expensive than hiring multiple companies to meet your online needs.
What does the web design process look like?
Before you hire a web design company, you also need to know what the web design process will look like. What you want to see is a process that (1 Is focused on understanding and meeting your specific needs and (2 is streamlined and clear.
For example, a web design company that cannot outline the process they will follow to complete your project is one you want to avoid. Similarly, a web design company that details your project without asking you about your brand or vision should also drop off your list of candidates.
Instead, the right web design company will spend time getting to know your company and your project needs. In addition, they will be able to outline a process that is clear, easy to understand, and focused on your needs.
What happens after the project is completed?
Once your web design project is completed, you will probably need ongoing maintenance and support to keep your site running smoothly. As a result, you need to make sure that the web design company you hire will be able to offer that support.
In particular, look for a web design company that offers maintenance packages so you do not have to stay on top of routine tasks, like checking for broken links, yourself. In addition, look for a web design company that allows you to track your website performance through analytics and explains those analytics clearly to you
What will the timeline and the budget of the project be?
Finally, make sure to check that you understand the timeline and the budget of the project. You may have a deadline or budget in mind but find that the web design company you are considering cannot accommodate those needs. Or, you may find that the web design company does not want to commit to a particular timeline or budget. In these instances, you may want to keep looking for a company that can meet your deadline and budget.
Web design projects allow you to create a compelling and unforgettable online presence. To that end, look for a web design company that can meet your needs and create the look you need to stand out.
Here at Distinct Web Design, we are happy to answer any questions you have about your web design project. With experience in everything from web design to digital marketing, a variety of support packages from which you can choose, and a commitment to meeting our customers' needs, we can take on your web design project. Don't hesitate to reach out today.
