As of April 2020, there were more than 250 content management systems (CMS) available for building websites. None of them, however, is more popular than WordPress. Consider these statistics: 35.2 percent of all websites use WordPress. WordPress users create 70 million new posts every month.
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Let’s face it: Marketing your small business is hard work. From managing tight budgets to fighting for online visibility, earning, and keeping, customers is no walk in the park.
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Social media is taking over the world. At least, that is how it feels some days. Consider these statistics: Facebook enjoys use by more than 2 billion people every day. YouTube enjoys more than 1.2 billion daily searches. And Instagram boasts more than 800 million users every month.
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Social media marketing is all the rage lately, and with good reason. The potential to reach large networks of potential customers is hard to pass up, especially when such exposure is available almost free of charge.
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Digital marketing campaigns are pretty important for small businesses. They allow you to promote yourself alongside the big guys without blowing your budget. But what happens if your digital marketing campaign doesn’t get seen by the people who would be interested in your goods or services. It wouldn’t be very effective, would it?
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Digital marketing is a bit of a broad term. It refers to a whole group of strategies, all of which take place online (thus the name “digital”). Search engine optimization, website creation, blog writing, landing page development, Google AdWords campaigning, social media marketing, and more all fall under the umbrella of digital marketing.
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Does my business need a Facebook, Twitter, Instagram, MySpace, and Google+ Page? How do I Periscope? What is a snapchat? How am I supposed to do all of this and manage my business at the same time?
Social Media Overload Read More »
Social media can be daunting to the small business owner. Social media can be daunting to the small business owner. In fact, social media can be daunting to even large businesses with vast resources to dedicate to their platforms. The reality in social media is that it isn’t always easy and proper management is key.
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