What You’re Missing Out On With an Unresponsive Website

It’s undeniable that we now live in the digital age, so it is no longer enough for your business to have a website just for the sake of it. You need to optimize your web design for speed, responsiveness, and user-friendliness. If not, you're just putting your business at a disadvantage and potentially blocking opportunities to thrive.

When considering whether or not it's time to update your web design to make it more responsive, keep the following benefits in mind. These are the things you miss out on when you don't optimize your site.

Improved Search Ranking

Bad responsiveness makes people deem your website unreliable and be less likely to return, which affects your algorithm significantly. Big search engines like Google also use the responsiveness of your website as a factor for how they rank you.

If you want to show up higher on the search results page and be more visible to your audience, you'll have to improve your website's loading speed and navigation. This way, search engines will rank you higher.

Better Conversion Rate

Speed is a huge factor that impacts conversion rates. Visitors will leave your site quickly and not come back if they don't find what they are looking for quickly.

With Google now prioritizing speed in their algorithm, combined with impatient users and the demands of the modern world, a responsive design is crucial for a site to get conversions. If your website doesn't respond in time whenever a user tries to take any action, it will be much harder to actually get them to complete a transaction. 

Lower Bounce Rate

Bounce rate is another important factor that is directly impacted by a slow site. Data from online usage habits shows that a mere one second of delay can already make your bounce rate increase by seven percent.

In fact, the average user will leave your website if a page takes more than a couple of seconds to load. The last thing you want is for a person to go to your website and then just leave almost immediately. It is immediately lost business that has very low potential to return.

This doesn't just apply to new customers, either. If you want to build any sort of brand loyalty, you want to give users a reason to come back, click on your pages, and get through the sales funnel all the way to checkout.

Increased User Satisfaction

One of the simplest yet most impactful effects of responsive web design is an increase in user satisfaction. After all, happy customers are returning customers. This also increases their likelihood to share your stuff and recommend your site or business to others.

There are a lot of things you can do to optimize your site for responsiveness, such as increasing the size of your text to make it easier to read and decreasing the size of your images to make them load faster. Simple changes improve the user experience and provide more potential for profit.


There's no excuse to ignore the importance of optimizing your website in this day and age. It's not just about being modern, but it's about giving your users a better experience and increasing your site's potential to generate revenue.

Distinct creates web design in Indiana for small businesses, nonprofits, and busy leaders. With our affordable and high-quality websites, you can become Distinct. Schedule a call to meet with our team!

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