If you have looked into digital marketing, you have probably heard of Google AdWords. This pay-per-click advertising method allows you to pay for ads that appear at the top of the search results for the keywords that you specify.
Google AdWords is extremely well known and successful: In 2016, Google made more than $79 billion in revenue from Google AdWords.
The real question many business owners are asking, however, is whether Google AdWords is worthwhile for small businesses to use?
The overwhelming answer for most businesses is yes. And here is why:
Google AdWords allows you to target the right audiences.
Hopefully you know that not everyone will buy your products or services. And hopefully you know that, as a result, your advertising has to appear in front of those people who are likely to be interested in your products and services.
Actually achieving this goal with your advertising can be tricky. You have to know who your target audiences are and where they are so you can advertise to them effectively.
The good news is that Google AdWords makes it easy to deliver your ads right to the people who need to see them. How does Google work this magic?
First, Google AdWords allows you to define which search terms should display your ads. That way, your ads appear in front of the people who are already searching for your products and services.
Second, Google AdWords allows you to target your ads in a variety of ways. For example, you can choose to only show your ad to people in a certain area, who access the Internet through certain devices, who are a certain gender, and more. Know that your target customer is a man between the ages of 40 and 55 who lives in Greencastle, IN? Use the targeting feature in Google AdWords to get your ads in front of him.
Google AdWords is cost-effective.
Money is a big issue for small businesses. You want to make your limited marketing dollars go as far as possible. Fortunately for you, Google AdWords allows you to stretch your marketing dollars further.
How does Google AdWords benefit your budget? First, you only pay when someone clicks through your ad to get to your website. This means that you only pay when the ad yields a lead you can cultivate on your website. No wasted dollars will be spent on people who are not interested in your business.
Second, Google AdWords is cost-effective because you get to choose how much money you spend, every day and every month. You can even set spending limits per campaign, and send more money to campaigns that are performing the best.
For example, perhaps you want to spend only $50 a day on a certain ad. By setting a spending limit, you guarantee that Google AdWords will stop showing that ad for the day once you hit that $50 limit. This level of control over your spending allows you to use even small budgets to create a successful Google AdWords campaign.
Google AdWords delivers results faster than SEO.
Search engine optimization (SEO) is less expensive than a Google AdWords campaign. In fact, SEO strategies are free, and you only pay for the expertise you hire to develop and implement them.
However, SEO can take time to start producing results. This slowness is the result of strategies that take time to develop and implement, plus the time it takes for search engines to find your content and start ranking it favorably in the search results.
Google AdWords, on the other hand, offers you almost instant results, because the ads begin to appear as soon as you implement the campaign. SEO, of course, is also a valuable tool. However, you can use your Google AdWords campaign to begin driving website visitors and conversions while your SEO campaign gets up and running.
In addition, you can often use insights gained from Google AdWords to guide your SEO campaign. For example, keywords that deliver strong results in your Google AdWords campaign can become the focus of your SEO campaign as well. Google AdWords can become a powerful companion to SEO in order to create an effective digital marketing campaign.
Google AdWords is trackable.
What would you think if you started seeing greater website traffic and more conversions on your website? You would want to know what was delivering those results. And to get that answer, you would need to consult the analytics of each element of your digital marketing campaign.
Lucky for you, Google AdWords makes it easy to track the performance of each campaign. From allowing you to break down click throughs by demographic information, to telling you which conversions resulted from your campaign, to breaking down the success of each campaign, Google AdWords makes it easy to keep track of your success and make changes to better achieve your goals.
There are lots of great reasons to use Google AdWords. If you want an ad campaign that is targeted, affordable, responsive, and trackable, reach out to Distinct Web Design. As a Google Partner, we deliver expert support for your next campaign.
