Digital Marketing

Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way.

How Referral Services May Be Doing You More Harm Than Good

Promoting your business is hard work. For many businesses, then, it makes sense to use third parties to drive people to their companies. After all, claiming your Yelp page is free. Companies like Yelp also offer marketing services (for a fee) that give you benefits like enhanced listings and pay per click advertising.

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Internet Advertising Statistics You Need to Know About

You’ve heard that Internet advertising is a good idea. It seems like a good idea because everyone uses the Internet, right? But is it actually a smart move? If you invest your precious marketing dollars and your even more precious time into Internet advertising, is it going to be worth it? The answer, of course,

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Nail Your Landing Page with These Tips

If you are running any kind of digital marketing campaign (and you should be), you are going to need landing pages. These are the pages on your website where people go when they click on your digital marketing ads and links. As a result, they are the first impression many people get of your business.

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Keep Your Eye on the Prize: Most Common Social Media Marketing Goals for Your Small Business

Strategy might seem to go against everything you think you know about social media. Those laid back Facebook updates, brief Twitter thoughts, or fleeting Snapchats don’t look like they are part of a larger plan.

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Internet Marketing Myths That May Be Holding You Back

With almost two billion people poised to purchase something online this year, Internet marketing is pretty clearly the best way to expand your business success in 2019. So if Internet marketing is such a no brainer, why are so many small businesses so hesitant to promote themselves online? We blame these myths (among other things).

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It’s 2018, and You Still Don’t Have a Digital Marketing Plan? It’s Time to Read This.

It’s 2018, and You Still Don’t Have a Digital Marketing Plan? It’s Time to Read This. One in five small businesses still doesn’t use digital marketing, according to a recent report. That means, in 2018, a fifth of small companies doesn’t send promotional emails or use Facebook to advertise their products. That’s pretty shocking, right? These

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