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Part of building an effective digital marketing strategy is creating business advertising that captures the essence of your company. That means that good business advertising communicates clearly with your target audience. You can create campaigns that get your company in front of your target audience and that put ads right where your customers are exploring […]
5 Messages to Include in Your Business Advertising Read More »
One of the most important metrics for any Google AdWords campaign is the click through rate (CTR). Defined as the number of clicks your ad receives, divided by the number of times it is seen (otherwise known as impressions), CTR tells you how much interest your ad is generating. A strong CTR of 1 percent
4 Tips to Improve Your Google AdWords Click Through Rate Read More »
DIY projects are the perfect way to save a little money and learn a new skill. When it comes to web design, DIY is all the rage. DIY website builders (think Wix, Weebly, and Squarespace) promise beautiful sites that average business owners can build in their spare time.
10 Reasons to Avoid a DIY Approach to Web Design Read More »
Did you know that you can take your social media marketing campaign to Twitter? This platform of 280-character thoughts moves fast. The average tweet lasts just 18 minutes. However, with the right approach, it can also deliver some pretty appealing long-term results for your social media marketing campaign.
10 Twitter Tips for a More Noticeable Campaign Read More »
In recent years, social media has become an important focal point of digital marketing efforts. It makes sense: An estimated 45 percent of people worldwide use social media platforms. Businesses want and need to get on social media and start marketing themselves there.
Network Strategically with Social Media Marketing Companies Read More »
When you choose to pursue digital marketing for your business, you will probably need to use keywords for some of your strategies. While the term “keywords” might not be familiar, you already know what they are. You just need to learn how to use them in your marketing efforts. Here is a look at what
Digital Marketing 101: Keywords Read More »
What is a target audience, and how can it help you grow your business? Follow along to learn the basics of this important digital marketing concept.
Digital Marketing 101: The Target Audience Read More »
The digital age has brought massive changes to how information is used, and consumed. Earlier, we devoted an entire article to examining the power of information in a digital age, and how businesses can learn from the 2016 elections how to digitally and ethically use information to their marketing advantage.
Foreign Targeting of Veterans And Disinformation Read More »
Understanding how your digital marketing campaign is working and, in particular, how your website is working is important if you are going to maximize their impact. The terms you encounter when dealing with website analytics, however, may be unfamiliar. You may find yourself lost in a sea of web design terms, but we have your
Glossary of Web Analytics Terms Read More »
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