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When it comes to getting your business in front of search engine users, there are two major approaches. The first is search engine optimization, a series of strategies you use to encourage search engines to put your web pages on the first or second page of the search results. The other approach is to use […]
Better Together: How A Google AdWords Campaign Can Help Your SEO Read More »
Online advertising isn’t about people happily clicking through to your site and making a purchase (or signing up for emails or registering for an event, or doing any of the other things you want them to do). Often, they need to encounter your business multiple times before they convert.
7 Good Reasons to Retarget Your Online Ads Read More »
Digital marketing is the modern way to get your business in front of your target audience. And, fortunately for small businesses, it is both affordable and relatively easy to implement (as long as you have the right digital marketing agency to help).
6 Types of Digital Marketing (and Why You Should Use Them) Read More »
Robert Epstein, Senior Research Psychologist at the American Institute for Behavioral Research and Technology, is creeped out by Google. He finds the giant’s ability to gather information on users and employ that information to deliver tailored online experiences and ads to be disturbing.
A Failure to Understand How Search Engines Work Read More »
Hiring a web design company is a smart move for many small businesses. Getting help with your web design and digital marketing can actually save you money, and it lets you focus on running the amazing business that you are featuring on your website. You can also be prepared with our Glossary of Web Analytics
5 Questions to Ask Your Web Design Company Read More »
If you think Facebook is only for sharing the amazing seats you scored at the local football game, you are doing social media wrong. Channels like Facebook and Twitter are actually a treasure trove of leads and clients for your business. You just have to leverage those channels the right way.
3 Things a Social Media Consultant Can Do for Your Business Read More »
Part of building an effective digital marketing strategy is creating business advertising that captures the essence of your company. That means that good business advertising communicates clearly with your target audience. You can create campaigns that get your company in front of your target audience and that put ads right where your customers are exploring
5 Messages to Include in Your Business Advertising Read More »
One of the most important metrics for any Google AdWords campaign is the click through rate (CTR). Defined as the number of clicks your ad receives, divided by the number of times it is seen (otherwise known as impressions), CTR tells you how much interest your ad is generating. A strong CTR of 1 percent
4 Tips to Improve Your Google AdWords Click Through Rate Read More »
DIY projects are the perfect way to save a little money and learn a new skill. When it comes to web design, DIY is all the rage. DIY website builders (think Wix, Weebly, and Squarespace) promise beautiful sites that average business owners can build in their spare time.
10 Reasons to Avoid a DIY Approach to Web Design Read More »