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Business marketing is no easy task. You are spending time and money trying to get the attention of your target audience. The problem is that you are competing for that attention with many other businesses. Add in the famously short attention spans of modern consumers, and you can begin to see the challenges of effective […]
Business Marketing Challenges and Their Solutions Read More »
Strategy might seem to go against everything you think you know about social media. Those laid back Facebook updates, brief Twitter thoughts, or fleeting Snapchats don’t look like they are part of a larger plan.
With almost two billion people poised to purchase something online this year, Internet marketing is pretty clearly the best way to expand your business success in 2019. So if Internet marketing is such a no brainer, why are so many small businesses so hesitant to promote themselves online? We blame these myths (among other things).
Internet Marketing Myths That May Be Holding You Back Read More »
Halloween marks the beginning of the holiday season, and businesses need to be ready. With the average shopper ready to spend more than $600 during the holidays this year, the potential for profits is high. You just need to convince shoppers to choose your store over others.
How to Market Your Business for the Holidays Read More »
Your business, in order to thrive, needs to be seen and known among your target audience. If you own a small business, it is particularly important that you be seen and known in your area. For example, a small business in Greencastle should make efforts to expand its exposure within the Greencastle area.
How to Market Your Business Locally Online Read More »
Dale Carnegie’s classic How to Win Friends and Influence People may have been impacting people’s interpersonal relationships for more than 70 years, but it’s not a bad description of your digital marketing goals today. Winning friends for your business and influencing people to buy from you are at the heart of earning those profits your
How to Make Friends and Influence People (With Online Ads) Read More »
Digital marketing is often touted as the ideal way to get your business seen by wider audiences (We have said it ourselves). It’s true, too. Social media and the Internet offer access to pretty much everybody. You just need a digital marketing campaign that gets you in front of your target audiences.
How to Market Your Business Locally Read More »
For better or worse, online sales impact the local economy. That fact is easy to brush aside, unless it begins to impact you and your business directly.
Impact of Online Sales on Putnam County Read More »
You may not be in the habit of deep cleaning your window sills and washing your walls the way your mother used to every spring, but spring cleaning should still be on your to-do list. Even if your house doesn’t receive a refresh every year, your small business website needs a thorough going over at
How Your Web Design Company Can Help You Spring Clean Your Website Read More »
When it comes to building the online visibility of your small business, you typically have two approaches available to you. The first is called search engine optimization. This technique uses specific terms, called keywords, as well as other strategies, such as link building, to get your website placed in noticeable positions within the search results.
Google Advertising or SEO? The Advantages of Including Google AdWords Read More »
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