Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.
Marketing isn’t just for the big guys, nor should it be. With small businesses comprising 99.7 percent of all companies in the United States in 2016, according to the Census Bureau, small companies are actually big business. So adopt a mentality of small but mighty and start getting the word out about how awesome you […]
3 Marketing Ideas for Small Businesses You Can Start Today Read More »
When it comes to marketing, small businesses have to pursue high-value campaigns in order to make the most of their tight budgets. That can be tricky to do when a single, small newspaper ad can cost $40, radio ads are kind of hit-or-miss when trying to reach your target audience, and Yellow Pages are going
3 Advantages of Using Google Adwords as a Small Business Read More »
Did you know that you can take your social media marketing campaign to Twitter? This platform of 280-character thoughts moves fast. The average tweet lasts just 18 minutes. However, with the right approach, it can also deliver some pretty appealing long-term results for your social media marketing campaign.
10 Twitter Tips for a More Noticeable Campaign Read More »
In recent years, social media has become an important focal point of digital marketing efforts. It makes sense: An estimated 45 percent of people worldwide use social media platforms. Businesses want and need to get on social media and start marketing themselves there.
Network Strategically with Social Media Marketing Companies Read More »
When you choose to pursue digital marketing for your business, you will probably need to use keywords for some of your strategies. While the term “keywords” might not be familiar, you already know what they are. You just need to learn how to use them in your marketing efforts. Here is a look at what
Digital Marketing 101: Keywords Read More »
What is a target audience, and how can it help you grow your business? Follow along to learn the basics of this important digital marketing concept.
Digital Marketing 101: The Target Audience Read More »
The digital age has brought massive changes to how information is used, and consumed. Earlier, we devoted an entire article to examining the power of information in a digital age, and how businesses can learn from the 2016 elections how to digitally and ethically use information to their marketing advantage.
Foreign Targeting of Veterans And Disinformation Read More »
Small businesses are the backbones of their communities. Consider the following statistics: Small businesses employ 47.5 percent of the entire U.S. workforce, according to a JPMorgan study.
Why You Should Use Local Marketing For Your Small Business Read More »
Understanding how your digital marketing campaign is working and, in particular, how your website is working is important if you are going to maximize their impact. The terms you encounter when dealing with website analytics, however, may be unfamiliar. You may find yourself lost in a sea of web design terms, but we have your
Glossary of Web Analytics Terms Read More »
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