Avoid the Post-Holiday Slump With These Marketing Strategies
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marketing
Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.
Better Together: How A Google AdWords Campaign Can Help Your SEO
When it comes to getting your business in front of search engine users, there are two major approaches. The first is search engine optimization, a series of strategies you use to encourage search engines to put your web pages on the first or second page of the search results. The other approach is to use
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Build an Engaged Community with Social Media Marketing
Social media marketing isn’t your average marketing approach. With traditional marketing, you focus on telling people about how your brand can benefit them. Mostly, you have the chance to talk to your target audience about yourself. Social media marketing doesn’t work that way. Instead, the key to really successful social media marketing is to build
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7 Good Reasons to Retarget Your Online Ads
Online advertising isn’t about people happily clicking through to your site and making a purchase (or signing up for emails or registering for an event, or doing any of the other things you want them to do). Often, they need to encounter your business multiple times before they convert.
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6 Types of Digital Marketing (and Why You Should Use Them)
Digital marketing is the modern way to get your business in front of your target audience. And, fortunately for small businesses, it is both affordable and relatively easy to implement (as long as you have the right digital marketing agency to help).
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A Failure to Understand How Search Engines Work
Robert Epstein, Senior Research Psychologist at the American Institute for Behavioral Research and Technology, is creeped out by Google. He finds the giant’s ability to gather information on users and employ that information to deliver tailored online experiences and ads to be disturbing.
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5 Small Business Digital Marketing Mistakes to Avoid
Everyone makes mistakes, especially when trying something new. But, when your small business is putting its reputation (and its money) on the line to try some new digital marketing strategies, making certain mistakes can be (literally) costly. Here are 5 digital marketing mistakes you should avoid if you want to enjoy online success with your
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3 Things a Social Media Consultant Can Do for Your Business
If you think Facebook is only for sharing the amazing seats you scored at the local football game, you are doing social media wrong. Channels like Facebook and Twitter are actually a treasure trove of leads and clients for your business. You just have to leverage those channels the right way.
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5 Messages to Include in Your Business Advertising
Part of building an effective digital marketing strategy is creating business advertising that captures the essence of your company. That means that good business advertising communicates clearly with your target audience. You can create campaigns that get your company in front of your target audience and that put ads right where your customers are exploring
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