Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.
If you have decided to create a Google AdWords campaign for your small business, then you have taken the first step toward obtaining affordable, and effective, online exposure for your company. If you haven’t already, consider hiring a Google Partner (like Distinct Web Design) to help you make the most out of your campaign and […]
Tips for Creating an AdWords Campaign Landing Page that Converts Read More »
A digital marketing campaign is an exciting opportunity to build a strong online presence for your business. You can reach your target audiences right where they spend much of their time: Online. It also gives you access to a wide array of information about both your strategies and your audiences.
The Importance of Digital Marketing Analytics Read More »
Digital marketing is a bit of a broad term. It refers to a whole group of strategies, all of which take place online (thus the name “digital”). Search engine optimization, website creation, blog writing, landing page development, Google AdWords campaigning, social media marketing, and more all fall under the umbrella of digital marketing.
The Benefits of Multi-Channel Digital Marketing Read More »
Digital marketing campaigns are pretty important for small businesses. They allow you to promote yourself alongside the big guys without blowing your budget. But what happens if your digital marketing campaign doesn’t get seen by the people who would be interested in your goods or services. It wouldn’t be very effective, would it?
Target Your Digital Marketing Campaign With These Tips Read More »
Social media marketing is all the rage lately, and with good reason. The potential to reach large networks of potential customers is hard to pass up, especially when such exposure is available almost free of charge.
Social Media Marketing Mistakes to Avoid Read More »
Social media is taking over the world. At least, that is how it feels some days. Consider these statistics: Facebook enjoys use by more than 2 billion people every day. YouTube enjoys more than 1.2 billion daily searches. And Instagram boasts more than 800 million users every month.
Social Media Marketing Myths Debunked Read More »
Do you ever feel like big businesses have all the advantages? They have big marketing budgets, flashy websites, broad-based brand awareness, and on and on. Even if your small business did scrape up the money for a big marketing campaign, it might feel impossible to crack the dominance the big businesses have in the broader
Small Business, Big Potential: 5 Benefits of Social Media Marketing Read More »
As a small business, you are good at getting things done yourself. But sometimes, you need a little bit of help. And when it comes to digital marketing, you are definitely going to want some professional support to help you take advantage of the potential benefits of a strong online presence. Consider these reasons to
Small Businesses Need a Digital Marketing Agency. Here Is Why. Read More »
One of the Google Ads strategies you will hear about often is to segment your audience. Segmentation in this context means to divide your audience into categories based on the information you have about them.
Segment Your Google Ads Audiences for More Effective Advertising Read More »