Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.
Not every marketing strategy is a good one. Otherwise, we would all be as successful as the brand giants. For small businesses, adopting the best marketing strategies for small businesses is even more important. No one in the world of small business has the time or money to spend on marketing efforts that don’t work.
The Very Best Marketing Strategies for Small Businesses…to Avoid Read More »
You worked late and now you are starving. You pick up your phone to look for a nearby restaurant where you can go for dinner. You hear about a new movie release from your spouse and pick up your phone to see if it is available at any movie theaters in your area. You learn
The Profit Is In the Details: A Look at Micro Moments Read More »
A proper online presence is not optional when starting a new business. If you’re not able to make your way around websites and social media, you’re going to find yourself struggling to keep up with others. To know where to start, there are a few things you need to prioritize. Make sure you cover these
The First 3 Things You Should Do Online When Starting a New Business Read More »
If you have decided to create a Google AdWords campaign for your small business, then you have taken the first step toward obtaining affordable, and effective, online exposure for your company. If you haven’t already, consider hiring a Google Partner (like Distinct Web Design) to help you make the most out of your campaign and
Tips for Creating an AdWords Campaign Landing Page that Converts Read More »
A digital marketing campaign is an exciting opportunity to build a strong online presence for your business. You can reach your target audiences right where they spend much of their time: Online. It also gives you access to a wide array of information about both your strategies and your audiences.
The Importance of Digital Marketing Analytics Read More »
Digital marketing is a bit of a broad term. It refers to a whole group of strategies, all of which take place online (thus the name “digital”). Search engine optimization, website creation, blog writing, landing page development, Google AdWords campaigning, social media marketing, and more all fall under the umbrella of digital marketing.
The Benefits of Multi-Channel Digital Marketing Read More »
Digital marketing campaigns are pretty important for small businesses. They allow you to promote yourself alongside the big guys without blowing your budget. But what happens if your digital marketing campaign doesn’t get seen by the people who would be interested in your goods or services. It wouldn’t be very effective, would it?
Target Your Digital Marketing Campaign With These Tips Read More »
Social media marketing is all the rage lately, and with good reason. The potential to reach large networks of potential customers is hard to pass up, especially when such exposure is available almost free of charge.
Social Media Marketing Mistakes to Avoid Read More »
Social media is taking over the world. At least, that is how it feels some days. Consider these statistics: Facebook enjoys use by more than 2 billion people every day. YouTube enjoys more than 1.2 billion daily searches. And Instagram boasts more than 800 million users every month.
Social Media Marketing Myths Debunked Read More »