Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.
So you have started up a Google AdWords campaign. Congratulations! Your business is on the way to enjoying greater online visibility without spending exorbitant marketing dollars.
When to Update Your AdWords Campaign: 3 Signs Read More »
Search engine optimization, otherwise known as SEO, is a digital marketing approach that uses the power of the search engines to improve your online visibility. The process involves using a number of strategies to get your website visible in the search results (preferably on the first couple pages of the search results).
What to Expect from Search Engine Optimization Support Read More »
Blogging can be a profitable pursuit for small businesses. After all, any pursuit that has the potential to increase your leads by 67 percent is worth trying out. However, it might also feel a little strange. Will anyone actually care about what you have to say? The answer is a resounding “yes.” Here are just
Why Blog? The Digital Marketing Benefits of Writing Original Content Read More »
Running a small business comes with lots of challenges, are we right? While embracing challenges is probably part of the reason you became an entrepreneur in the first place, you also want solutions to the problems you face as a small business owner.
Small Business Marketing Challenges that Your Strategy Can Overcome Read More »
What is the first thing to come to mind when you think about digital marketing? If videos did not make the list, you are not alone. Many businesses still think of online marketing as a series of banner ads and maybe a website.
Video Marketing Insights for 2020 Read More »
Visibility is the great promise of social media marketing. Done right, your business gets seen by wider and wider networks of people. You know what that means: More leads, more conversions, more positive associations with your brand, and a growing company. It may sound like a fairy tale, but this happy ending actually exists.
Simple Facebook Posting Strategies You Can Start Today Read More »
In one important way, digital marketing is the same as it was at the beginning of 2019: It is still a critically important part of any company’s marketing strategy. You might even be able to argue that digital marketing is more important now than ever before.
Trendy Marketing: Digital Marketing Changes for 2020 Read More »
Video marketing is powerful. Just ask the consumer: 84 percent say they decided to purchase a product or service because of a marketing video. No wonder two-thirds of marketers use video in their campaigns.
Video Marketing Ideas for Small Businesses Read More »
When you engage in marketing online, you give consumers many opportunities to see and engage with your brand. Their next step, if they are interested, will be to click through your ad to your website.
Tips for a Compelling Landing Page Web Design Read More »