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If you have looked into digital marketing, you have probably heard of Google AdWords. This pay-per-click advertising method allows you to pay for ads that appear at the top of the search results for the keywords that you specify.

Small Business Marketing Challenges that Your Strategy Can Overcome

Running a small business comes with lots of challenges, are we right? While embracing challenges is probably part of the reason you became an entrepreneur in the first place, you also want solutions to the problems you face as a small business owner.

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Trendy Marketing: Digital Marketing Changes for 2020

In one important way, digital marketing is the same as it was at the beginning of 2019: It is still a critically important part of any company’s marketing strategy. You might even be able to argue that digital marketing is more important now than ever before. 

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Simple Facebook Posting Strategies You Can Start Today

Visibility is the great promise of social media marketing. Done right, your business gets seen by wider and wider networks of people. You know what that means: More leads, more conversions, more positive associations with your brand, and a growing company. It may sound like a fairy tale, but this happy ending actually exists. 

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The Importance of Digital Marketing Analytics

A digital marketing campaign is an exciting opportunity to build a strong online presence for your business. You can reach your target audiences right where they spend much of their time: Online. It also gives you access to a wide array of information about both your strategies and your audiences. 

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