You worked late and now you are starving. You pick up your phone to look for a nearby restaurant where you can go for dinner. You hear about a new movie release from your spouse and pick up your phone to see if it is available at any movie theaters in your area. You learn
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When you engage in marketing online, you give consumers many opportunities to see and engage with your brand. Their next step, if they are interested, will be to click through your ad to your website.
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A digital marketing campaign is an exciting opportunity to build a strong online presence for your business. You can reach your target audiences right where they spend much of their time: Online. It also gives you access to a wide array of information about both your strategies and your audiences.
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As of April 2020, there were more than 250 content management systems (CMS) available for building websites. None of them, however, is more popular than WordPress. Consider these statistics: 35.2 percent of all websites use WordPress. WordPress users create 70 million new posts every month.
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Let’s face it: Marketing your small business is hard work. From managing tight budgets to fighting for online visibility, earning, and keeping, customers is no walk in the park.
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Social media is taking over the world. At least, that is how it feels some days. Consider these statistics: Facebook enjoys use by more than 2 billion people every day. YouTube enjoys more than 1.2 billion daily searches. And Instagram boasts more than 800 million users every month.
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Social media marketing is all the rage lately, and with good reason. The potential to reach large networks of potential customers is hard to pass up, especially when such exposure is available almost free of charge.
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Digital marketing campaigns are pretty important for small businesses. They allow you to promote yourself alongside the big guys without blowing your budget. But what happens if your digital marketing campaign doesn’t get seen by the people who would be interested in your goods or services. It wouldn’t be very effective, would it?
Target Your Digital Marketing Campaign With These Tips Read More »
Digital marketing is a bit of a broad term. It refers to a whole group of strategies, all of which take place online (thus the name “digital”). Search engine optimization, website creation, blog writing, landing page development, Google AdWords campaigning, social media marketing, and more all fall under the umbrella of digital marketing.
The Benefits of Multi-Channel Digital Marketing Read More »