The Archive.

Let Your Personality Show with Branded Web Design

A branded website is a successful website–Presenting your unique values, products, services, benefits, and personality to website visitors is much more likely to capture their attention. Why? Because branding helps you stand out from your competitors. While you should incorporate branding into every aspect of your marketing, a good place to start is your website.

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Google My Business

Update Google My Business for Online Success   In 2021, Google My Business is one of the most important tools businesses have to boost their online visibility and connect with potential consumers. As a small business in particular, Google My Business gives you an affordable and powerful way to reach your target audiences. Updating your GMB

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Reasons to Avoid DIY Web Support

Small businesses often balk at the prospect of hiring ongoing support for their websites. Limited finances, especially after spending thousands building the site, can drive them to move their web support in-house.  DIY web support, however, has downsides that can actually cost businesses money in the long-run. Before committing to the upkeep of your website,

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Are You Killing Your Business Without a Website?

Do you have a business and not a website? You’re not alone. According to the Small Business Administration (SBA), in 2019, 36% of small businesses lack a website. There are many reasons why businesses avoid investing in their own websites. One of the most common is that the company simply does not need more customers.

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Niche Web Design: Paying for Perception, Not Results

Specialization is important in many of the services we use. You need a neurosurgeon to work on your brain, and you need an orthopedic physical therapist to help you recover from back surgery. You will need a landscaper for your yard and an interior designer to redecorate your master suite. That is why many businesses

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How Much Should a Small Business Spend on Digital Marketing?

Marketing budgets can be tight for small businesses. More than one-third of them spend less than $10,000 a year on marketing. Small marketing budgets do not necessarily translate into small results, however. The secret is in how those marketing dollars are allocated. If you run a small business and are struggling to get a handle

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