Digital Marketing 101: The Target Audience
What is a target audience, and how can it help you grow your business? Follow along to learn the basics of this important digital marketing concept.
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Creating Affordable Services: How We Keep Our Prices Low
Have you ever noticed that getting website and local marketing support can be expensive? In fact, cost can be one of the biggest reasons that small businesses don’t seek out help earlier. They have small budgets that do not mesh with the steep prices that digital marketers often charge.
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5 Places To Get The Best Support For Your WordPress Plugins
A basic WordPress website allows you to join 35 percent of the Internet, and 20 percent of self-hosted websites, in using a flexible, open-source software to customize your online presence.
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Essential WordPress Maintenance Tasks To Start Today
Launching your WordPress website is an impressive accomplishment. Now you have a strong online presence to drive leads and sales for your business. If you want to keep that online presence strong, you will need to complete regular maintenance tasks.
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Foreign Targeting of Veterans And Disinformation
The digital age has brought massive changes to how information is used, and consumed. Earlier, we devoted an entire article to examining the power of information in a digital age, and how businesses can learn from the 2016 elections how to digitally and ethically use information to their marketing advantage.
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Glossary of Web Analytics Terms
Understanding how your digital marketing campaign is working and, in particular, how your website is working is important if you are going to maximize their impact. The terms you encounter when dealing with website analytics, however, may be unfamiliar. You may find yourself lost in a sea of web design terms, but we have your
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How to Use Your Website to Grow Your Business
For an online business, a website is significant in putting your brand before millions of customers. A website should explain what the business is all about, what it sells, and who the target customers are. Establishing a reliable website is not enough for the business; you must also know how you can use the site
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Why You Should Use Local Marketing For Your Small Business
Small businesses are the backbones of their communities. Consider the following statistics: Small businesses employ 47.5 percent of the entire U.S. workforce, according to a JPMorgan study.
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How To Optimize Your Website For Local Search Engine Optimization
Promoting your business within a specific geographic area, also known as local marketing, can involve many strategies. One of these strategies is local SEO. Local SEO promotes your business in the search results local search terms.
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Top 10 Problems of Managing Your Own Facebook Advertising
On the surface, Facebook advertising looks straightforward: You simply create and post the ads. If you are a business that has experience in marketing, it may be tempting to undertake your own social media advertising campaign. But the truth is that Facebook advertising requires a level of expertise and strategizing that not all businesses understand.
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