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WordPress is one of the most popular content management systems (CMS) for websites. Free or inexpensive to install, and offering a huge variety of themes and features, it offers a way for small businesses to build an eye-catching website for minimal cost.
Got a WordPress Developer? You Might Need One for These Situations Read More »
The holiday season is here, and with it the opportunity to enliven your marketing efforts with some creative ideas. The right ideas can earn you more visitors and business, so don’t be afraid to think outside the box. Here are a few holiday marketing ideas for small businesses that you might want to consider for
Holiday Marketing Ideas for Small Businesses Read More »
A Google AdWords campaign comes with many terms that you may find confusing. When you are asked about the CPC for your ad group, the keywords you want to include, and the quality score you hope to achieve, you may feel ready to back out of the whole endeavor.
Google AdWords Glossary: Terms You Should Know Read More »
Google AdWords is a great tool for small businesses looking to improve their digital marketing strategy. Low cost but effective, the placement of ads for your business at the top of the search results is an effective way to quickly get your products and services in front of your target audiences.
Google AdWords Campaign: Targeting Tips Read More »
People tend to love local: Local food, local clothing, local attractions. In general, everyone can agree that local products and services are higher quality and more desirable. And we’d bet you’d make that argument with your own small business. Your products and services benefit the community you love more than any mass-produced items from a
Got Local? (A Local Digital Marketing Agency, That Is) Read More »
Local companies depend upon the attention and business of their target audiences in order to thrive. The meteoric rise of online shopping presents both challenges and opportunities to accomplish this vital task.
How Online Sales Impact the Local Economy: The Good and the Bad Read More »
Google advertising gets a lot of attention in discussions of affordable digital marketing strategies, and with good reason. Even just a few hundred dollars a month (or even less) spent on Google advertising has the potential to earn you profits. Here are the biggest ways Google AdWords allows you to advertise effectively on a budget.
How Google Advertising Is Cost Effective Read More »
The holidays mean a huge profit potential from gift-focused consumers. You have to leverage ever channel possible to make the most of this season.
Google Advertising Tips for the Holidays Read More »
We’re sure you have heard it before: Small business marketing is critical to your business’ success. But what impact does small business marketing really have? Are we talking miniscule improvements in your conversion rates and ROI? Or differences in your metrics that could actually translate into more profits?
Eye-Opening Small Business Marketing Statistics Read More »
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