marketing

Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.

6 Types of Digital Marketing (and Why You Should Use Them)

Digital marketing is the modern way to get your business in front of your target audience. And, fortunately for small businesses, it is both affordable and relatively easy to implement (as long as you have the right digital marketing agency to help).

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A Failure to Understand How Search Engines Work

Robert Epstein, Senior Research Psychologist at the American Institute for Behavioral Research and Technology, is creeped out by Google. He finds the giant’s ability to gather information on users and employ that information to deliver tailored online experiences and ads to be disturbing. 

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5 Questions to Ask Your Web Design Company

Hiring a web design company is a smart move for many small businesses. Getting help with your web design and digital marketing can actually save you money, and it lets you focus on running the amazing business that you are featuring on your website. You can also be prepared with our Glossary of Web Analytics

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5 Small Business Digital Marketing Mistakes to Avoid

Everyone makes mistakes, especially when trying something new. But, when your small business is putting its reputation (and its money) on the line to try some new digital marketing strategies, making certain mistakes can be (literally) costly. Here are 5 digital marketing mistakes you should avoid if you want to enjoy online success with your

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3 Things a Social Media Consultant Can Do for Your Business

If you think Facebook is only for sharing the amazing seats you scored at the local football game, you are doing social media wrong. Channels like Facebook and Twitter are actually a treasure trove of leads and clients for your business. You just have to leverage those channels the right way.

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5 Messages to Include in Your Business Advertising

Part of building an effective digital marketing strategy is creating business advertising that captures the essence of your company. That means that good business advertising communicates clearly with your target audience. You can create campaigns that get your company in front of your target audience and that put ads right where your customers are exploring

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10 Reasons to Avoid a DIY Approach to Web Design

DIY projects are the perfect way to save a little money and learn a new skill. When it comes to web design, DIY is all the rage. DIY website builders (think Wix, Weebly, and Squarespace) promise beautiful sites that average business owners can build in their spare time.

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