Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.
If you have looked into digital marketing, you have probably heard of Google AdWords. This pay-per-click advertising method allows you to pay for ads that appear at the top of the search results for the keywords that you specify.
Why Use Google AdWords? Let Us Count the Ways Read More »
Word of mouth is the marketing strategy of choice for many small businesses. It’s cheap; it’s easy, and it gets the word out about your business to your community. And, any small business marketing campaign based solely on word of mouth probably isn’t going to succeed.
Why Small Business Marketing Should Go Beyond Word of Mouth Read More »
A sound digital marketing campaign uses a number of strategies to get your business in front of potential customers. Social media marketing, search engine optimization, Google Ads, and more, all work together to create a powerful online presence. At the heart of every single one of these digital marketing strategies is content. The material you
Why Is Content Important In Digital Marketing? Read More »
As a small business, you have to be a little bit selfish. Creating incredible products and services for your clients should also mean earning some nice profits for yourself. You can’t keep your customers happy if you can’t even keep the proverbial (or literal) lights on, right?
How Digital Marketing Companies Can Grow Your Business Read More »
It’s time. You’ve researched the benefits of hiring a digital marketing agency and you are ready to get your digital marketing campaign off the ground with some professional help. But a quick Google search brings up a half dozen agencies in your area. How do you ever decide?
What to Look for in a Digital Marketing Agency Read More »
So you have started up a Google AdWords campaign. Congratulations! Your business is on the way to enjoying greater online visibility without spending exorbitant marketing dollars.
When to Update Your AdWords Campaign: 3 Signs Read More »
Search engine optimization, otherwise known as SEO, is a digital marketing approach that uses the power of the search engines to improve your online visibility. The process involves using a number of strategies to get your website visible in the search results (preferably on the first couple pages of the search results).
What to Expect from Search Engine Optimization Support Read More »
Blogging can be a profitable pursuit for small businesses. After all, any pursuit that has the potential to increase your leads by 67 percent is worth trying out. However, it might also feel a little strange. Will anyone actually care about what you have to say? The answer is a resounding “yes.” Here are just
Why Blog? The Digital Marketing Benefits of Writing Original Content Read More »
Running a small business comes with lots of challenges, are we right? While embracing challenges is probably part of the reason you became an entrepreneur in the first place, you also want solutions to the problems you face as a small business owner.
Small Business Marketing Challenges that Your Strategy Can Overcome Read More »
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