marketing

Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.

Keep Your Eye on the Prize: Most Common Social Media Marketing Goals for Your Small Business

Strategy might seem to go against everything you think you know about social media. Those laid back Facebook updates, brief Twitter thoughts, or fleeting Snapchats don’t look like they are part of a larger plan.

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Internet Marketing Myths That May Be Holding You Back

With almost two billion people poised to purchase something online this year, Internet marketing is pretty clearly the best way to expand your business success in 2019. So if Internet marketing is such a no brainer, why are so many small businesses so hesitant to promote themselves online? We blame these myths (among other things).

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Measure Your Social Media Marketing Success with These Metrics

While social media is a fun way to keep in touch with friends and family on a personal level, it is also a powerful marketing tool. After all, all those networks of people will be talking about something on social media: Why not get them talking about your business?

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Business Marketing Challenges and Their Solutions

Business marketing is no easy task. You are spending time and money trying to get the attention of your target audience. The problem is that you are competing for that attention with many other businesses. Add in the famously short attention spans of modern consumers, and you can begin to see the challenges of effective

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Internet Advertising Statistics You Need to Know About

You’ve heard that Internet advertising is a good idea. It seems like a good idea because everyone uses the Internet, right? But is it actually a smart move? If you invest your precious marketing dollars and your even more precious time into Internet advertising, is it going to be worth it? The answer, of course,

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How to Market Your Business for the Holidays

Halloween marks the beginning of the holiday season, and businesses need to be ready. With the average shopper ready to spend more than $600 during the holidays this year, the potential for profits is high. You just need to convince shoppers to choose your store over others. 

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How to Make Friends and Influence People (With Online Ads)

Dale Carnegie’s classic How to Win Friends and Influence People may have been impacting people’s interpersonal relationships for more than 70 years, but it’s not a bad description of your digital marketing goals today. Winning friends for your business and influencing people to buy from you are at the heart of earning those profits your

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How to Market Your Business Locally

Digital marketing is often touted as the ideal way to get your business seen by wider audiences (We have said it ourselves). It’s true, too. Social media and the Internet offer access to pretty much everybody. You just need a digital marketing campaign that gets you in front of your target audiences.

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Google AdWords Campaign: Targeting Tips

Google AdWords is a great tool for small businesses looking to improve their digital marketing strategy. Low cost but effective, the placement of ads for your business at the top of the search results is an effective way to quickly get your products and services in front of your target audiences.

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