Impact of Online Sales on Putnam County
For better or worse, online sales impact the local economy. That fact is easy to brush aside, unless it begins to impact you and your business directly.
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marketing
Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.
Google AdWords Campaign: Targeting Tips
Google AdWords is a great tool for small businesses looking to improve their digital marketing strategy. Low cost but effective, the placement of ads for your business at the top of the search results is an effective way to quickly get your products and services in front of your target audiences.
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Got Local? (A Local Digital Marketing Agency, That Is)
People tend to love local: Local food, local clothing, local attractions. In general, everyone can agree that local products and services are higher quality and more desirable. And we’d bet you’d make that argument with your own small business. Your products and services benefit the community you love more than any mass-produced items from a
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Got a WordPress Developer? You Might Need One for These Situations
WordPress is one of the most popular content management systems (CMS) for websites. Free or inexpensive to install, and offering a huge variety of themes and features, it offers a way for small businesses to build an eye-catching website for minimal cost.
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How Google Advertising Is Cost Effective
Google advertising gets a lot of attention in discussions of affordable digital marketing strategies, and with good reason. Even just a few hundred dollars a month (or even less) spent on Google advertising has the potential to earn you profits. Here are the biggest ways Google AdWords allows you to advertise effectively on a budget.
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Google AdWords Glossary: Terms You Should Know
A Google AdWords campaign comes with many terms that you may find confusing. When you are asked about the CPC for your ad group, the keywords you want to include, and the quality score you hope to achieve, you may feel ready to back out of the whole endeavor.
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How Online Sales Impact the Local Economy: The Good and the Bad
Local companies depend upon the attention and business of their target audiences in order to thrive. The meteoric rise of online shopping presents both challenges and opportunities to accomplish this vital task.
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Google Advertising Tips for the Holidays
The holidays mean a huge profit potential from gift-focused consumers. You have to leverage ever channel possible to make the most of this season.
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How to Choose the Right Platform for Social Media Marketing
Social media is, in many ways, the perfect digital marketing outlet for small businesses. Their wide reach (about 80 percent of people use Facebook, for example), and low cost (most platforms are free to use) offer an affordable and effective marketing strategy.
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