Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.
While social media is a fun way to keep in touch with friends and family on a personal level, it is also a powerful marketing tool. After all, all those networks of people will be talking about something on social media: Why not get them talking about your business?
Measure Your Social Media Marketing Success with These Metrics Read More »
Business marketing is no easy task. You are spending time and money trying to get the attention of your target audience. The problem is that you are competing for that attention with many other businesses. Add in the famously short attention spans of modern consumers, and you can begin to see the challenges of effective
Business Marketing Challenges and Their Solutions Read More »
You’ve heard that Internet advertising is a good idea. It seems like a good idea because everyone uses the Internet, right? But is it actually a smart move? If you invest your precious marketing dollars and your even more precious time into Internet advertising, is it going to be worth it? The answer, of course,
Internet Advertising Statistics You Need to Know About Read More »
Halloween marks the beginning of the holiday season, and businesses need to be ready. With the average shopper ready to spend more than $600 during the holidays this year, the potential for profits is high. You just need to convince shoppers to choose your store over others.
How to Market Your Business for the Holidays Read More »
Dale Carnegie’s classic How to Win Friends and Influence People may have been impacting people’s interpersonal relationships for more than 70 years, but it’s not a bad description of your digital marketing goals today. Winning friends for your business and influencing people to buy from you are at the heart of earning those profits your
How to Make Friends and Influence People (With Online Ads) Read More »
Digital marketing is often touted as the ideal way to get your business seen by wider audiences (We have said it ourselves). It’s true, too. Social media and the Internet offer access to pretty much everybody. You just need a digital marketing campaign that gets you in front of your target audiences.
How to Market Your Business Locally Read More »
For better or worse, online sales impact the local economy. That fact is easy to brush aside, unless it begins to impact you and your business directly.
Impact of Online Sales on Putnam County Read More »
Google AdWords is a great tool for small businesses looking to improve their digital marketing strategy. Low cost but effective, the placement of ads for your business at the top of the search results is an effective way to quickly get your products and services in front of your target audiences.
Google AdWords Campaign: Targeting Tips Read More »
People tend to love local: Local food, local clothing, local attractions. In general, everyone can agree that local products and services are higher quality and more desirable. And we’d bet you’d make that argument with your own small business. Your products and services benefit the community you love more than any mass-produced items from a
Got Local? (A Local Digital Marketing Agency, That Is) Read More »
WordPress is one of the most popular content management systems (CMS) for websites. Free or inexpensive to install, and offering a huge variety of themes and features, it offers a way for small businesses to build an eye-catching website for minimal cost.
Got a WordPress Developer? You Might Need One for These Situations Read More »