Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.
Local business listings constitute a powerful local online marketing strategy. They improve your local SEO efforts and, by compiling data about your business in one easy-to-access location, they make it simple for consumers to engage with you.
Optimize Your Local Business Listings For Local Marketing Success Read More »
In order to score in soccer, you need to know where to shoot the ball. Scoring in the wrong goal can seriously impact your ability to win the game.
Score Big with These Digital Marketing Goals Read More »
As a small business, we know that one of your goals is to make your already tight marketing budget stretch farther. We also know that you are a fan of DIY for just that reason.
Save Money with a Digital Marketing Agency Read More »
So you’ve decided to create a Google AdWords campaign. Congratulations! (And make sure you have a Google Partner to help you make the most of your marketing campaign).
On the Hunt For Keywords for Your Google AdWords Campaign? Look Here. Read More »
Getting referrals to your business is a great way to earn qualified leads and conversions. These referrals are even more valuable when they come from happy customers.
Referrals Without the Fees: 3 Concrete Strategies to Try Read More »
In our last post, we looked at how referral fees might be costing you more than they are worth. Between high fees, inaccurate fees, and subpar results, referrals and third party marketing programs may not be all they are cracked up to be.
Referrals Without the Fees: The Secret of Digital Marketing Read More »
Promoting your business is hard work. For many businesses, then, it makes sense to use third parties to drive people to their companies. After all, claiming your Yelp page is free. Companies like Yelp also offer marketing services (for a fee) that give you benefits like enhanced listings and pay per click advertising.
How Referral Services May Be Doing You More Harm Than Good Read More »
For new marketers, the world of Internet advertising can be a mysterious one. Unfortunately, that sense of mystery can lead advertisers to believe certain myths. These misconceptions can harm advertisers by leading to unrealistic expectations or a fear of fully embracing Internet advertising.
Internet Advertising Myths Read More »
Think about the last time you clicked on an ad. What made you decide to take the plunge? We are willing to bet it was the headline. As the first impression people have of your ad, the headline is pretty important.
Impress on the First Look With These Google AdWords Headline Tips Read More »
If you are running any kind of digital marketing campaign (and you should be), you are going to need landing pages. These are the pages on your website where people go when they click on your digital marketing ads and links. As a result, they are the first impression many people get of your business.
Nail Your Landing Page with These Tips Read More »