If you have looked into digital marketing, you have probably heard of Google AdWords. This pay-per-click advertising method allows you to pay for ads that appear at the top of the search results for the keywords that you specify.
As a small business, you are good at getting things done yourself. But sometimes, you need a little bit of help. And when it comes to digital marketing, you are definitely going to want some professional support to help you take advantage of the potential benefits of a strong online presence. Consider these reasons to […]
Small Businesses Need a Digital Marketing Agency. Here Is Why. Read More »
Do you ever feel like big businesses have all the advantages? They have big marketing budgets, flashy websites, broad-based brand awareness, and on and on. Even if your small business did scrape up the money for a big marketing campaign, it might feel impossible to crack the dominance the big businesses have in the broader
Small Business, Big Potential: 5 Benefits of Social Media Marketing Read More »
When it comes to small business marketing, there are so many ways to promote your business that you might feel overwhelmed with your options. However, when it comes to small business marketing, there is really only one thing you need to start with: A strong business website.
Small Business Marketing 101: Reasons for a Website Read More »
Is your web design easy to use? What would your visitors say if we asked them? If you cringe at the thought that they might bring up that broken link you’ve been meaning to fix, that overcrowded navigation bar, or the lack of a search option on the homepage, you might need a web design
Simple, User-Friendly Fixes for Your Web Design Read More »
One of the Google Ads strategies you will hear about often is to segment your audience. Segmentation in this context means to divide your audience into categories based on the information you have about them.
Segment Your Google Ads Audiences for More Effective Advertising Read More »
In our last post, we looked at how referral fees might be costing you more than they are worth. Between high fees, inaccurate fees, and subpar results, referrals and third party marketing programs may not be all they are cracked up to be.
Referrals Without the Fees: The Secret of Digital Marketing Read More »
So you’ve decided to create a Google AdWords campaign. Congratulations! (And make sure you have a Google Partner to help you make the most of your marketing campaign).
On the Hunt For Keywords for Your Google AdWords Campaign? Look Here. Read More »
Promoting your business is hard work. For many businesses, then, it makes sense to use third parties to drive people to their companies. After all, claiming your Yelp page is free. Companies like Yelp also offer marketing services (for a fee) that give you benefits like enhanced listings and pay per click advertising.
How Referral Services May Be Doing You More Harm Than Good Read More »
Local business listings constitute a powerful local online marketing strategy. They improve your local SEO efforts and, by compiling data about your business in one easy-to-access location, they make it simple for consumers to engage with you.
Optimize Your Local Business Listings For Local Marketing Success Read More »
Getting referrals to your business is a great way to earn qualified leads and conversions. These referrals are even more valuable when they come from happy customers.
Referrals Without the Fees: 3 Concrete Strategies to Try Read More »
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