If you have looked into digital marketing, you have probably heard of Google AdWords. This pay-per-click advertising method allows you to pay for ads that appear at the top of the search results for the keywords that you specify.
Halloween marks the beginning of the holiday season, and businesses need to be ready. With the average shopper ready to spend more than $600 during the holidays this year, the potential for profits is high. You just need to convince shoppers to choose your store over others.
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Dale Carnegie’s classic How to Win Friends and Influence People may have been impacting people’s interpersonal relationships for more than 70 years, but it’s not a bad description of your digital marketing goals today. Winning friends for your business and influencing people to buy from you are at the heart of earning those profits your
How to Make Friends and Influence People (With Online Ads) Read More »
Digital marketing is often touted as the ideal way to get your business seen by wider audiences (We have said it ourselves). It’s true, too. Social media and the Internet offer access to pretty much everybody. You just need a digital marketing campaign that gets you in front of your target audiences.
How to Market Your Business Locally Read More »
For better or worse, online sales impact the local economy. That fact is easy to brush aside, unless it begins to impact you and your business directly.
Impact of Online Sales on Putnam County Read More »
Your business, in order to thrive, needs to be seen and known among your target audience. If you own a small business, it is particularly important that you be seen and known in your area. For example, a small business in Greencastle should make efforts to expand its exposure within the Greencastle area.
How to Market Your Business Locally Online Read More »
You may not be in the habit of deep cleaning your window sills and washing your walls the way your mother used to every spring, but spring cleaning should still be on your to-do list. Even if your house doesn’t receive a refresh every year, your small business website needs a thorough going over at
How Your Web Design Company Can Help You Spring Clean Your Website Read More »
The holiday season is here, and with it the opportunity to enliven your marketing efforts with some creative ideas. The right ideas can earn you more visitors and business, so don’t be afraid to think outside the box. Here are a few holiday marketing ideas for small businesses that you might want to consider for
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A Google AdWords campaign comes with many terms that you may find confusing. When you are asked about the CPC for your ad group, the keywords you want to include, and the quality score you hope to achieve, you may feel ready to back out of the whole endeavor.
Google AdWords Glossary: Terms You Should Know Read More »
Google AdWords is a great tool for small businesses looking to improve their digital marketing strategy. Low cost but effective, the placement of ads for your business at the top of the search results is an effective way to quickly get your products and services in front of your target audiences.
Google AdWords Campaign: Targeting Tips Read More »
Social media is, in many ways, the perfect digital marketing outlet for small businesses. Their wide reach (about 80 percent of people use Facebook, for example), and low cost (most platforms are free to use) offer an affordable and effective marketing strategy.
How to Choose the Right Platform for Social Media Marketing Read More »
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