Blogging can be a profitable pursuit for small businesses. After all, any pursuit that has the potential to increase your leads by 67 percent is worth trying out.
We’re sure you have heard it before: Small business marketing is critical to your business’ success. But what impact does small business marketing really have? Are we talking miniscule improvements in your conversion rates and ROI? Or differences in your metrics that could actually translate into more profits?
Eye-Opening Small Business Marketing Statistics Read More »
The economic landscape is an uncertain one nowadays. Global fears and concerns, a plunging stock market, and consumers’ reluctance to shop in person are making it increasingly difficult for small companies to attract business.
FREE Social Media Management Read More »
The fact that Russian disinformation campaigns, including troll farms and fake accounts, were used to try to impact the 2016 election, is common knowledge. We looked at the history and methods of these campaigns in an earlier article.
Disinformation and Marketing:The Campaigns, and Lessons, Continue Read More »
Social media marketing offers you the opportunity to expand your reach and increase engagement among your customers. It also requires lots of content. Some platforms, like Facebook, must be updated multiple times a week. Other platforms, like Twitter, should be updated several times a day.
Creative Social Media Marketing Ideas Read More »
‘Tis the season to be jolly, and who better to share the joy with than your social media networks? The modern day grapevine is the perfect place to spread good cheer and a good word about your business.
Celebrate the Holidays with These Social Media Marketing Strategies Read More »
Nonprofits change the world. To do so, they depend upon the support of donors and volunteers. They also depend upon their ability to reach their target recipients. A homeless shelter, for example, needs to be visible to the individuals who need its services.
Business Advertising Tips for Nonprofits Read More »
This year, the biggest day of the year for small businesses falls on Saturday, November 30. Otherwise known as Small Business Saturday, it offers consumers a reminder to shop small and local. In 2018, the message delivered almost $18 billion in sales in 2018.
Business Advertising Ideas for Small Business Saturday Read More »
Social media marketing isn’t your average marketing approach. With traditional marketing, you focus on telling people about how your brand can benefit them. Mostly, you have the chance to talk to your target audience about yourself. Social media marketing doesn’t work that way. Instead, the key to really successful social media marketing is to build
Build an Engaged Community with Social Media Marketing Read More »
In 2018, Instagram introduced a new way to shop: Instagram posts that allowed consumers to purchase featured items directly from the Instagram app. Called shoppable posts, they boasted product tags that, when clicked, allowed consumers to buy the product without leaving Instagram.
Benefits of Shoppable Social Media Read More »
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