Digital marketing stands as the most effective, affordable, and promising advertising approach for small businesses. If, that is, you go about it the right way. As with many things in life, there is a right way and a wrong way to go about it.
Tips & Tricks
Visibility is the great promise of social media marketing. Done right, your business gets seen by wider and wider networks of people.
Christmas may be two months away, but the holiday season is upon us. Between November 1 and Christmas, spending is expected to exceed $143 billion. It is the most wonderful time of the year to be marketing yourself to potential customers.
Your online marketing usually has a goal in mind, something you want the consumer to do. You might want them to buy a product, take advantage of a discount, sign up for an event, or complete some other action. Once you decide what that action is, you need to invite consumers to complete it.
‘Tis the season to be jolly, and who better to share the joy with than your social media networks? The modern day grapevine is the perfect place to spread good cheer and a good word about your business.
Nonprofits change the world. To do so, they depend upon the support of donors and volunteers. They also depend upon their ability to reach their target recipients. A homeless shelter, for example, needs to be visible to the individuals who need its services.
This year, the biggest day of the year for small businesses falls on Saturday, November 30. Otherwise known as Small Business Saturday, it offers consumers a reminder to shop small and local. In 2018, the message delivered almost $18 billion in sales in 2018.
Everyone makes mistakes, especially when trying something new. But, when your small business is putting its reputation (and its money) on the line to try some new digital marketing strategies, making certain mistakes can be (literally) costly. Here are 5 digital marketing mistakes you should avoid if you want to enjoy online success with your …
Did you know that you can take your social media marketing campaign to Twitter? This platform of 280-character thoughts moves fast. The average tweet lasts just 18 minutes. However, with the right approach, it can also deliver some pretty appealing long-term results for your social media marketing campaign.