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For small businesses, online reviews are a critical component of success–or failure. Consider these facts: Consumers depend upon online reviews almost as much as they depend upon personal recommendations 90 percent of consumers allow online reviews to influence their buying decisions. Positive online reviews can boost your local SEO. While you cannot incentivize online reviews, […]

Maintaining your website ensures a consistently modern, relevant, and high-performing tool for connecting with consumers. Consistently completing these tasks strengthens security, improves user experience, maximizes functionality, and maintains an up-to-date design and fresh content. Some website maintenance tasks can accomplish even more. Keeping your site running smoothly can also boost your SEO efforts, improving your

As a small business, local recognition allows you to reach the local customers you need to succeed. One of the most powerful tools for getting that recognition is local SEO. Local SEO is a powerful tool for building awareness of your brand within your area. But how, exactly, does this set of strategies work? Here

If you’re like many business owners, you may be using PDFs and images to display content on your website. This is a huge mistake that can affect your search engine optimization (SEO) in a negative way. Google doesn’t read the content of these files so they do nothing to help with SEO.

Most small businesses are reactive when it comes to handling websites issues. They respond to problems when they arise, rather than taking steps to prevent those problems in the first place. While handling problems promptly is important, there is a better way to maintain your site: Using professional website support to keep issues from occurring.

Keep your website content fresh and up-to-date Keeping your website content fresh and up-to-date is a critical part of keeping customers engaged with your brand. You can’t expect to attract customers with great products or services if you don’t update the information on your site regularly. Fresh, updated content also keeps search engines coming back

Sudden loss of data through hacking, weather events, human error, or other disaster can be a big problem for small businesses. You need to be able to recover your data quickly, or face the costly and time-consuming process of rebuilding your website from scratch. That is where website backups come in. By regularly saving your

Almost half of all Google searches are local in intent. That means you need to get your small business to show up in the search results for the areas your business serves. One of the best places to start is by identifying local keywords and using them throughout your website. Finding the right search terms