SquareSpace Is not the Answer

 

Are you a small business in Rockleigh, New York looking to build a website? If so, you have probably heard about SquareSpace, the designer template company that allows you to build your website yourself for a low monthly fee.

While SquareSpace’s fees might seem reasonable, and their templates might look beautiful, you may want to think a little more carefully about what SquareSpace can offer you vs. what you actually need in order to thrive online as a small business. From customization to value, there are a few areas where we feel we here at Distinct Web Design can offer you more. Following is a quick comparison between what SquareSpace does (and does not) offer and what you can get with us.

Customization

When somebody clicks through a competitor’s website and then visits yours, what will tell them that you are different (and better)? When it comes to your website, the level of customization on your site will be key to telling visitors how you stand out from the competition. If they find that your site looks suspiciously like your competitors, they might lump you all together as the same kind of store. If you can make yourself stand out, however, you can catch visitors’ attention (and their business).

Creating a custom look, therefore, is important. SquareSpace allows you to add some customization into your website by utilizing its core features and by personalizing elements of the site such as the fonts. At the end of the day, though, you are still left with a template that is very much like the thousands of other, similar templates used by thousands of SquareSpace’s other customers.

Here at Distinct Consulting, however, we help you to completely customize your website. This means not just changing fonts and pictures but adding functionality that matters to your business, tweaking layout to deliver your unique personality, and adding content that matters to your target audience. We create a website that is as unique as your business, and your website visitors will see it at a glance.

Personal Connection

SquareSpace prides itself on allowing you to create your own website without needing to learn code or input HTML. At the same time, however, you may find yourself wanting some personal interaction with professionals who understand web design and development. For example, you might know how to load pictures onto your site, but do you know which pictures work best? You might be able to upload content, but do you know which content will convince visitors to buy from you?

If you find yourself a little unsure about putting together a winning web design, you might need the personal connection that comes from interacting with a fellow small business that has expertise in the digital world. Here at Distinct Consulting, we can provide you with content creation services, a social media strategy, web design suggestions, and web development skills to meet all of your website needs. And, because we are a phone call away, you can always feel confident in your ability to connect with a real person.

Diverse Services

With SquareSpace, you get the chance to build a website based on designer templates. While these templates might be beautiful, they are all that you get for your monthly fee. You must provide the images, create the content, market yourself on social media, and manage every other element of your online presence. If you are an experienced online marketer, these tasks might be manageable. If you are a time-crunched business owner, however, you might find that your efforts would be more profitable building your business rather than writing your next blog post or sorting through photos.

Here at Distinct Consulting, we offer you diverse services that allow you to get professional support in every aspect of your online presence. We can write content and locate photos and manage your website so you can focus your energies on what you do best: Growing a unique and thriving small business.

Value

As a small business, you might feel trapped between the DIY website option such as SquareSpace and the expensive web development company option. If you settle for a DIY website, you might miss out on functionality and design elements that could help you connect with visitors. If you opt for a big web development company, you might end up blowing your budget on a website that costs thousands of dollars.

Here at Distinct Consulting, we offer value in the form of low-priced professional website services. You receive whatever digital services you need (from social media campaigns to website design) in order to build a high quality and effective online presence. And, you get these services for a very low price. Thanks to strategies such as basing our business in a small town, decentralizing our business headquarters, and committing ourselves to the well being of small businesses, we have created a business model that keeps prices low. That means you get a great website for a great price.

Crafting a unique design, benefiting from a personal connection with web professionals, accessing diverse services, and enjoying a strong value for your money requires a little bit more than website templates. If you would like help crafting a strong online presence and a powerful website, contact us here at Distinct Web Design today.

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