2020

How Referral Services May Be Doing You More Harm Than Good

Promoting your business is hard work. For many businesses, then, it makes sense to use third parties to drive people to their companies. After all, claiming your Yelp page is free. Companies like Yelp also offer marketing services (for a fee) that give you benefits like enhanced listings and pay per click advertising.

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Optimize Your Local Business Listings For Local Marketing Success

Local business listings constitute a powerful local online marketing strategy. They improve your local SEO efforts and, by compiling data about your business in one easy-to-access location, they make it simple for consumers to engage with you.

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It’s 2018, and You Still Don’t Have a Digital Marketing Plan? It’s Time to Read This.

It’s 2018, and You Still Don’t Have a Digital Marketing Plan? It’s Time to Read This. One in five small businesses still doesn’t use digital marketing, according to a recent report. That means, in 2018, a fifth of small companies doesn’t send promotional emails or use Facebook to advertise their products. That’s pretty shocking, right? These

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Measure Your Social Media Marketing Success with These Metrics

While social media is a fun way to keep in touch with friends and family on a personal level, it is also a powerful marketing tool. After all, all those networks of people will be talking about something on social media: Why not get them talking about your business?

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Internet Marketing Myths That May Be Holding You Back

With almost two billion people poised to purchase something online this year, Internet marketing is pretty clearly the best way to expand your business success in 2019. So if Internet marketing is such a no brainer, why are so many small businesses so hesitant to promote themselves online? We blame these myths (among other things).

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Keep Your Eye on the Prize: Most Common Social Media Marketing Goals for Your Small Business

Strategy might seem to go against everything you think you know about social media. Those laid back Facebook updates, brief Twitter thoughts, or fleeting Snapchats don’t look like they are part of a larger plan.

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