Answering Your Digital Marketing Questions

There are many aspects to digital marketing that can be difficult for some people to understand. When we answer these questions, we do our best to make them as simple and straightforward as possible so anyone can understand. In this blog post, you'll find the answers to your most pressing digital marketing questions!

What is a CRM? It is a system for managing your customer relationships.

Why should I use a CRM? A CRM can make it easier to find customers information, keep track of sales, and you communicated with customers

What is Search Engine Optimization? Search engine optimization (SEO) is the process of making it easier for people to see websites. People are usually looking at their phones or computers. It's using words and phrases, also known as keywords, that make it easier for people to find your website.

What is Local Search Engine Optimization? Local SEO is a way to get people to find your website. People around you will find it on Google.

What is a Responsive Website? A Responsive Website website is a website that easily loads when you use it on your phone.

What is page speed and why is it important? Page speed is how quickly a website loads. It is important because if it takes a long time to load, the person looking at the web page will leave and go somewhere else.

What is PPC PPC is the abbreviation for pay per click. Pay-per-click advertising is when you pay for a website to show on the internet and make it easy for people to find.

Why do websites need maintenance?  Websites need maintenance because they can get old and stop working. If a website stops working it can be much more expensive to fix than an ongoing maintenance fee.

Why is my social media important for SEO? When Google decides how to rank your page on search results, they look at how active you are on social media. If you have a professional account and follow best practices, then it can help you show up on Google.

What is a knowledge graph? Advances in AI have made search engines smarter. They can answer questions with more detail than before. This has changed what people expect when they ask for something. If your business is not taking the knowledge graph into account you will not show up in local search, Alexa, Siri, or Google Assistant.

Why do web design costs vary so greatly between companies? There are many places you can get web design. You can do it yourself and for very little money if you want to put in the work. There are bigger agencies that have huge teams so they can focus on clients that want to make big investments in marketing – these agencies have very large profit margins. There are also small shops, but they will charge more because they only do a few projects each year so they have to make enough money on each project to survive. Distinct offers low-cost solutions with a dedicated marketing advisor so that you have personalized support for your project while our Headquarters team can work on many projects at once to keep costs down.

What is a call to action? A call to action is where you ask someone to do something on your website.

Who can I trust to discuss my marketing needs? A Distinct marketing advisor is your first step in determining what marketing services you need. Schedule a free consultation now.

Why does Distinct offer different pricing tiers? We want to ensure our services can match client needs without unnecessary features. Our pricing tiers are made for businesses of any size and any stage of business growth.

What is Google Analytics? Google Analytics is a service that shows you how people found your website. It tells you what they are doing when they get to your site.

What is a drip campaign? A drip campaign is when you send emails over time.

What does Evergreen mean? Content that is evergreen is when you create content for social media that can be used again no matter the time. This avoids posts about things that will change.

What is a HERO image? In marketing, a HERO image is an image that stands out from the rest.

What does above-the-fold mean on a website? Above the fold is what you see when you first look at a website.

What does search ranking mean? Search ranking is how well your page does when somebody searches for it. Some pages rank higher than others because they are better.

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