How Much Does Local SEO Cost?

The cost of local SEO depends on how many services you require, how large your business is, and more. Find affordable local SEO services tailored to small business budgets when you choose Distinct.

Local SEO refers to a set of strategies businesses can employ to gain visibility in the search results for a specific geographic area. 

For small businesses, local SEO offers a way to get the local recognition they depend on to thrive. 

If you want to use local SEO for your small business, you will need to create a budget that works for your small business but that is also reasonable in light of what you require. Here is an overview of pricing for local SEO to help guide your budgeting efforts. 

Factors Affecting the Cost of Local SEO

The amount you pay for local SEO will depend upon a number of factors. 

Local SEO Services

The number of services you choose will influence the amount you pay for your campaign. The more you need, the more you will pay. 

Here is a look at some of the strategies you can implement: 

  • Local business directory listings
  • Website optimization
  • Mobile SEO
  • Review management
  • Citation and link management
  • Local content creation
  • And more


The amount of competition your business faces will affect the amount of local SEO you need to implement and, therefore, the amount of money you spend on your campaign. 

Your SEO partner can help you evaluate your competition and local SEO needs in order to establish a reasonable budget that will allow you to stand out among your competitors. 

Size of Business

The number of products and services you offer, as well as the number of locations your business has, will affect your local SEO costs. 

In general, the more your business has to offer, and the more locations you have, the more you will spend on local SEO. 

The reason for these increased costs is that you must invest in promoting each product and service and each location, leading to more expenses than smaller businesses will face. 

Most small businesses will not need to use the full range of available local SEO strategies. A middle of the road package for a typical small business that includes strategies such as business listings, website optimization, and content creation is usually sufficient. 

Average Price Range: $500 and $1,000 a month

Total Possible Price Range: <$100-$5,000

SEO Services

Here is a look at some of the typical costs associated with some of the most common local SEO strategies your business might use. 

Business Directory Optimization

Automated updating of relevant local online directories with your current business information.


Website Optimization

Updating a website's metadata, links, content, site speed, code, and other elements of the site to make it easier to find online.

$1,000/month average

Managing and earning links from other other websites.


Review Management

Tracking and responding to online reviews, both good and bad. 

$100/month average

Blog Writing

Development of high-quality blogs optimized for local SEO.

$150-$200/month average

Distinct: The Local SEO Difference

If spending several thousand dollars a month just on local SEO strategies seems like too much, then you may be ready to take advantage of the Distinct difference. 

Here at Distinct, we understand and are committed to small businesses. That means that our business strategy is designed to fit you. 

This small business focus sets us apart among digital marketing agencies, and it sets our local SEO apart as well. Enjoy the following advantages when you choose Distinct for your local SEO campaign: 

Affordable Costs

All of our local SEO strategies cost less than the average so you can build a campaign that fits within your budget without compromising on the services you need to be seen in the search results. 

Customizable Plans

Our services are designed to be customizable. That means you select the services you need and only pay for those. The result is a way to enjoy local SEO that fits your needs and your budget. 

Personalized Service

When you choose Distinct as your local SEO partner, you are connected with a local marketing advisor. This professional builds a personal connection with you and knowledgeable connection with your local area. As a result, you enjoy service tailored for your specific business and location, boosting the success of your campaign and improving your overall experience. 

Low prices. Customizable services. Personalized attention. These qualities set us apart and allow you to successfully improve your company's local visibility. Reach out today and find out how Distinct can help your business grow.  

About The Author