For new marketers, the world of Internet advertising can be a mysterious one. Unfortunately, that sense of mystery can lead advertisers to believe certain myths. These misconceptions can harm advertisers by leading to unrealistic expectations or a fear of fully embracing Internet advertising.
Internet Advertising Myths Read More »
While social media is a fun way to keep in touch with friends and family on a personal level, it is also a powerful marketing tool. After all, all those networks of people will be talking about something on social media: Why not get them talking about your business?
Measure Your Social Media Marketing Success with These Metrics Read More »
With almost two billion people poised to purchase something online this year, Internet marketing is pretty clearly the best way to expand your business success in 2019. So if Internet marketing is such a no brainer, why are so many small businesses so hesitant to promote themselves online? We blame these myths (among other things).
Internet Marketing Myths That May Be Holding You Back Read More »
Strategy might seem to go against everything you think you know about social media. Those laid back Facebook updates, brief Twitter thoughts, or fleeting Snapchats don’t look like they are part of a larger plan.
If you are running any kind of digital marketing campaign (and you should be), you are going to need landing pages. These are the pages on your website where people go when they click on your digital marketing ads and links. As a result, they are the first impression many people get of your business.
Nail Your Landing Page with These Tips Read More »
Think about the last time you clicked on an ad. What made you decide to take the plunge? We are willing to bet it was the headline. As the first impression people have of your ad, the headline is pretty important.
Impress on the First Look With These Google AdWords Headline Tips Read More »
You’ve heard that Internet advertising is a good idea. It seems like a good idea because everyone uses the Internet, right? But is it actually a smart move? If you invest your precious marketing dollars and your even more precious time into Internet advertising, is it going to be worth it? The answer, of course,
Internet Advertising Statistics You Need to Know About Read More »
Business marketing is no easy task. You are spending time and money trying to get the attention of your target audience. The problem is that you are competing for that attention with many other businesses. Add in the famously short attention spans of modern consumers, and you can begin to see the challenges of effective
Business Marketing Challenges and Their Solutions Read More »
Your business, in order to thrive, needs to be seen and known among your target audience. If you own a small business, it is particularly important that you be seen and known in your area. For example, a small business in Greencastle should make efforts to expand its exposure within the Greencastle area.
How to Market Your Business Locally Online Read More »
You may not be in the habit of deep cleaning your window sills and washing your walls the way your mother used to every spring, but spring cleaning should still be on your to-do list. Even if your house doesn’t receive a refresh every year, your small business website needs a thorough going over at
How Your Web Design Company Can Help You Spring Clean Your Website Read More »
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