Run a Google AdWords campaign, they said. It’ll be profitable, they said. But are they right? Statistics show that less than 10 percent of click throughs go to paid ads. That means organic search results reap more than 90 percent of the click through love. Shouldn’t businesses just focus their efforts on building their presence […]
Do Google AdWords Campaigns Really Work? Read More »
The fact that Russian disinformation campaigns, including troll farms and fake accounts, were used to try to impact the 2016 election, is common knowledge. We looked at the history and methods of these campaigns in an earlier article.
Disinformation and Marketing:The Campaigns, and Lessons, Continue Read More »
As a small business owner, you know that not everyone who hears about your business is going to buy your products or services. Not even everyone who walks into your store will leave as a customer.
Digital Marketing Basics: The Marketing Funnel Read More »
The Power of Information to Influence Introduction Access to information has exploded in the last 10 years. In fact, about 380 new websites are born online every minute. With more than 1.8 billion websites online, and 188 million of them active, it can feel as if access to information on any topic is unlimited. It
Digital Marketing in an Information Age Read More »
Digital marketing stands as the most effective, affordable, and promising advertising approach for small businesses. If, that is, you go about it the right way. As with many things in life, there is a right way and a wrong way to go about it.
Digital Marketing Mistakes to Avoid Read More »
Social media marketing offers you the opportunity to expand your reach and increase engagement among your customers. It also requires lots of content. Some platforms, like Facebook, must be updated multiple times a week. Other platforms, like Twitter, should be updated several times a day.
Creative Social Media Marketing Ideas Read More »
Christmas may be two months away, but the holiday season is upon us. Between November 1 and Christmas, spending is expected to exceed $143 billion. It is the most wonderful time of the year to be marketing yourself to potential customers.
Deck the Halls, and Your Website, for the Holidays Read More »
One of the primary goals of local marketing is to improve your visibility within your community. While many strategies comprise an effective local advertising campaign, one of the first steps you should take is to claim and optimize your local business listings.
Claim Local Business Listings For Stronger Local Marketing? Read More »
Marketing is always more effective when it is (1 personalized and (2 targeted. Creating messages that speak directly to consumers’ pain points and preferences can yield significant increases in your marketing conversion rates.
Create And Use Buyer Personas In 3 Steps Read More »
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