Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way.
Social media marketing isn’t your average marketing approach. With traditional marketing, you focus on telling people about how your brand can benefit them. Mostly, you have the chance to talk to your target audience about yourself. Social media marketing doesn’t work that way. Instead, the key to really successful social media marketing is to build […]
Build an Engaged Community with Social Media Marketing Read More »
Online advertising isn’t about people happily clicking through to your site and making a purchase (or signing up for emails or registering for an event, or doing any of the other things you want them to do). Often, they need to encounter your business multiple times before they convert.
7 Good Reasons to Retarget Your Online Ads Read More »
Many business owners do not feel that they need a website, let alone a mobile-responsive site. However, living in the 21st century, people are more dependent on technology and their mobile devices. Incorporating a mobile-responsive website into your business can help you to build a stronger relationship with your customers and clients. It can also
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Robert Epstein, Senior Research Psychologist at the American Institute for Behavioral Research and Technology, is creeped out by Google. He finds the giant’s ability to gather information on users and employ that information to deliver tailored online experiences and ads to be disturbing.
A Failure to Understand How Search Engines Work Read More »
So you have committed to doing some online ads to promote your business. Whether you have sprung for Facebook ads, a Google Adwords campaign, or even banner ads, you now need to create something that will truly stand out. But what does that look like? Because spending money on online ads only to have them
3 Tips for Effective Online Ads Read More »
If you think Facebook is only for sharing the amazing seats you scored at the local football game, you are doing social media wrong. Channels like Facebook and Twitter are actually a treasure trove of leads and clients for your business. You just have to leverage those channels the right way.
3 Things a Social Media Consultant Can Do for Your Business Read More »
Everyone makes mistakes, especially when trying something new. But, when your small business is putting its reputation (and its money) on the line to try some new digital marketing strategies, making certain mistakes can be (literally) costly. Here are 5 digital marketing mistakes you should avoid if you want to enjoy online success with your
5 Small Business Digital Marketing Mistakes to Avoid Read More »
Part of building an effective digital marketing strategy is creating business advertising that captures the essence of your company. That means that good business advertising communicates clearly with your target audience. You can create campaigns that get your company in front of your target audience and that put ads right where your customers are exploring
5 Messages to Include in Your Business Advertising Read More »
DIY projects are the perfect way to save a little money and learn a new skill. When it comes to web design, DIY is all the rage. DIY website builders (think Wix, Weebly, and Squarespace) promise beautiful sites that average business owners can build in their spare time.
10 Reasons to Avoid a DIY Approach to Web Design Read More »