Digital Marketing 101: The Target Audience
What is a target audience, and how can it help you grow your business? Follow along to learn the basics of this important digital marketing concept.
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Digital Marketing
Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way.
Creating Affordable Services: How We Keep Our Prices Low
Have you ever noticed that getting website and local marketing support can be expensive? In fact, cost can be one of the biggest reasons that small businesses don’t seek out help earlier. They have small budgets that do not mesh with the steep prices that digital marketers often charge.
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Why You Should Use Local Marketing For Your Small Business
Small businesses are the backbones of their communities. Consider the following statistics: Small businesses employ 47.5 percent of the entire U.S. workforce, according to a JPMorgan study.
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How to Use Your Website to Grow Your Business
For an online business, a website is significant in putting your brand before millions of customers. A website should explain what the business is all about, what it sells, and who the target customers are. Establishing a reliable website is not enough for the business; you must also know how you can use the site
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Foreign Targeting of Veterans And Disinformation
The digital age has brought massive changes to how information is used, and consumed. Earlier, we devoted an entire article to examining the power of information in a digital age, and how businesses can learn from the 2016 elections how to digitally and ethically use information to their marketing advantage.
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Glossary of Web Analytics Terms
Understanding how your digital marketing campaign is working and, in particular, how your website is working is important if you are going to maximize their impact. The terms you encounter when dealing with website analytics, however, may be unfamiliar. You may find yourself lost in a sea of web design terms, but we have your
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