Digital Marketing

Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way.

Measure Your Social Media Marketing Success with These Metrics

While social media is a fun way to keep in touch with friends and family on a personal level, it is also a powerful marketing tool. After all, all those networks of people will be talking about something on social media: Why not get them talking about your business?

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Business Marketing Challenges and Their Solutions

Business marketing is no easy task. You are spending time and money trying to get the attention of your target audience. The problem is that you are competing for that attention with many other businesses. Add in the famously short attention spans of modern consumers, and you can begin to see the challenges of effective

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How to Market Your Business for the Holidays

Halloween marks the beginning of the holiday season, and businesses need to be ready. With the average shopper ready to spend more than $600 during the holidays this year, the potential for profits is high. You just need to convince shoppers to choose your store over others. 

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How to Make Friends and Influence People (With Online Ads)

Dale Carnegie’s classic How to Win Friends and Influence People may have been impacting people’s interpersonal relationships for more than 70 years, but it’s not a bad description of your digital marketing goals today. Winning friends for your business and influencing people to buy from you are at the heart of earning those profits your

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How to Market Your Business Locally

Digital marketing is often touted as the ideal way to get your business seen by wider audiences (We have said it ourselves). It’s true, too. Social media and the Internet offer access to pretty much everybody. You just need a digital marketing campaign that gets you in front of your target audiences.

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How Your Web Design Company Can Help You Spring Clean Your Website

You may not be in the habit of deep cleaning your window sills and washing your walls the way your mother used to every spring, but spring cleaning should still be on your to-do list. Even if your house doesn’t receive a refresh every year, your small business website needs a thorough going over at

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Got Local? (A Local Digital Marketing Agency, That Is)

People tend to love local: Local food, local clothing, local attractions. In general, everyone can agree that local products and services are higher quality and more desirable. And we’d bet you’d make that argument with your own small business. Your products and services benefit the community you love more than any mass-produced items from a

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Google Advertising or SEO? The Advantages of Including Google AdWords

When it comes to building the online visibility of your small business, you typically have two approaches available to you. The first is called search engine optimization. This technique uses specific terms, called keywords, as well as other strategies, such as link building, to get your website placed in noticeable positions within the search results.

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