Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way.
Do you ever feel like big businesses have all the advantages? They have big marketing budgets, flashy websites, broad-based brand awareness, and on and on. Even if your small business did scrape up the money for a big marketing campaign, it might feel impossible to crack the dominance the big businesses have in the broader […]
Small Business, Big Potential: 5 Benefits of Social Media Marketing Read More »
One of the Google Ads strategies you will hear about often is to segment your audience. Segmentation in this context means to divide your audience into categories based on the information you have about them.
Segment Your Google Ads Audiences for More Effective Advertising Read More »
When it comes to small business marketing, there are so many ways to promote your business that you might feel overwhelmed with your options. However, when it comes to small business marketing, there is really only one thing you need to start with: A strong business website.
Small Business Marketing 101: Reasons for a Website Read More »
Getting referrals to your business is a great way to earn qualified leads and conversions. These referrals are even more valuable when they come from happy customers.
Referrals Without the Fees: 3 Concrete Strategies to Try Read More »
In our last post, we looked at how referral fees might be costing you more than they are worth. Between high fees, inaccurate fees, and subpar results, referrals and third party marketing programs may not be all they are cracked up to be.
Referrals Without the Fees: The Secret of Digital Marketing Read More »
Local business listings constitute a powerful local online marketing strategy. They improve your local SEO efforts and, by compiling data about your business in one easy-to-access location, they make it simple for consumers to engage with you.
Optimize Your Local Business Listings For Local Marketing Success Read More »
Promoting your business is hard work. For many businesses, then, it makes sense to use third parties to drive people to their companies. After all, claiming your Yelp page is free. Companies like Yelp also offer marketing services (for a fee) that give you benefits like enhanced listings and pay per click advertising.
How Referral Services May Be Doing You More Harm Than Good Read More »
As a small business, we know that one of your goals is to make your already tight marketing budget stretch farther. We also know that you are a fan of DIY for just that reason.
Save Money with a Digital Marketing Agency Read More »
In order to score in soccer, you need to know where to shoot the ball. Scoring in the wrong goal can seriously impact your ability to win the game.
Score Big with These Digital Marketing Goals Read More »
So you’ve decided to create a Google AdWords campaign. Congratulations! (And make sure you have a Google Partner to help you make the most of your marketing campaign).
On the Hunt For Keywords for Your Google AdWords Campaign? Look Here. Read More »