Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way.
Google advertising gets a lot of attention in discussions of affordable digital marketing strategies, and with good reason. Even just a few hundred dollars a month (or even less) spent on Google advertising has the potential to earn you profits. Here are the biggest ways Google AdWords allows you to advertise effectively on a budget.
How Google Advertising Is Cost Effective Read More »
The holidays mean a huge profit potential from gift-focused consumers. You have to leverage ever channel possible to make the most of this season.
Google Advertising Tips for the Holidays Read More »
The right WordPress developer can do a lot for your website. They can deliver customized features. They can improve your site’s security. They can even vet and update themes and plugins so you enjoy a better site with less work.
Find the Right One: Qualities of a Great WordPress Developer Read More »
We’re sure you have heard it before: Small business marketing is critical to your business’ success. But what impact does small business marketing really have? Are we talking miniscule improvements in your conversion rates and ROI? Or differences in your metrics that could actually translate into more profits?
Eye-Opening Small Business Marketing Statistics Read More »
The economic landscape is an uncertain one nowadays. Global fears and concerns, a plunging stock market, and consumers’ reluctance to shop in person are making it increasingly difficult for small companies to attract business.
FREE Social Media Management Read More »
One feature of WordPress that many small businesses love is that it is technically possible to put your own site together. Pick a theme; pick a web host; throw your site together, and enjoy an affordable new look for your business, right?
Get WordPress Help and Avoid These Mistakes Read More »
The fact that Russian disinformation campaigns, including troll farms and fake accounts, were used to try to impact the 2016 election, is common knowledge. We looked at the history and methods of these campaigns in an earlier article.
Disinformation and Marketing:The Campaigns, and Lessons, Continue Read More »
Run a Google AdWords campaign, they said. It’ll be profitable, they said. But are they right? Statistics show that less than 10 percent of click throughs go to paid ads. That means organic search results reap more than 90 percent of the click through love. Shouldn’t businesses just focus their efforts on building their presence
Do Google AdWords Campaigns Really Work? Read More »
As a small business owner, you know that not everyone who hears about your business is going to buy your products or services. Not even everyone who walks into your store will leave as a customer.
Digital Marketing Basics: The Marketing Funnel Read More »
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