Learn how to network effectively and efficiently, so you can make more connections and get more business!
Social Media (such as Facebook, Instagram, Google, etc.) is currently the central component of marketing strategies in today’s technology driven society—and as I am sure you have noticed it moves faster than a dog who just heard a piece of bacon drop on the floor in the next room.
By: Kayla Riemensperger
Social media lets you reach many people with news about your business. Without social media, some of these people would never hear about you. If you can use social media well, you can improve awareness of your brand, increase the number of visitors to your website, and earn more money.
Our leadership team consists of three graduates of DePauw University, two Posse Scholars (From Chicago and New York City), one Indiana native (from Farmersburg), two members of Phi Delta Theta, and three residents of Greencastle, Indiana.
At least once a week, we encounter a new business lead that, despite being a perfect fit for us, chooses not to work with us. For a while, I chalked this phenomenon up to us not making a good enough pitch.
On the surface, Facebook advertising looks straightforward: You simply create and post the ads. If you are a business that has experience in marketing, it may be tempting to undertake your own social media advertising campaign. But the truth is that Facebook advertising requires a level of expertise and strategizing that not all businesses understand.